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the ford fiesta

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the ford fiesta
The Ford Fiesta

Individual Project Report

TABLE OF CONTENTS

EXECUTIVE SUMMARY ............................................................................................................2
1. The Ford Fiesta background .......................................................................................................3
2. The Ford Fiesta market segmentation, targeting and positioning ..............................................3
3. The “Fiesta Movement” strategy analysis ..................................................................................4
4. Recommendations and conclusions: push social media to the next level ..................................5

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