The Foundation Of Men's Warehouse Business Model

The foundation of Men’s Warehouse business model is to focus and create an enjoyable shopping adventure. Whereas, providing a simplified shopping experience while supplying a complete range of products. This enables the customer who does not want to spend a lot of time shopping for what they need to find products needed in one stop. Men’s Warehouse brand also offers quality clothing at attractive low prices, while offering great customer service. Men’s Warehouse was widely known for their rental tuxedos. Today, they offer a wide range of products at their brick and mortar stores and being engaged in Internet media to promote their brand.
Men’s Warehouse main product is a wide range of Men’s Warehouse suits and other designers such as Calvin Klein, Kenneth Cole, and Lauren by Ralph Lauren, Joseph Abboud and Pronto Uomo suits. They also offer a wide range of men’s casual wear, accessories, tuxedo rentals, and “Big and Tall” sizes for men. For the casual male customer, Men’s Warehouse offers casual sport coats, and blazers that can be combined with an assortment of
casual jeans and shirts. Along with a wide variety of men’s wear, Men’s Warehouse offers services for custom tailoring for the individual need.
The product information supplied by Men’s Warehouse is their offer of specialty services such as three hundred Italian fabrics to choose from, canvas constructed mold that gives a custom fit to the body, custom colors and cuffs, personal monograms, high quality breathable lining, and a soft shoulder creating an elegant fit.
For the active man, Men’s Warehouse also has slim fit, modern fit, and classic fit, and pre-styled looks for the man who needs help matching an outfit together. They also offer free alterations such as pant hems, jacket sleeve hems, and free pressing. This company also offers a $400.00 shopping spree or a free rental when the customer purchases five paid rentals. They also offer free expert style consultants by phone chat or in-store. If the customer is not satisfied with the fit or quality, Men’s Warehouse will send a free replacement to the customers home or to the nearest
store.
The target market for Men’s Warehouse is for men seventeen and up. The company millennial customer has much more choice for everyday clothing rather than just for prom and graduation ceremonies. The younger man can expand their wardrobe from formal wear to workforce wear. With an expansion into “slim fit” or “”extreme slim fit, the millennial can enjoy the urban casual look. Men’s Warehouse offers rental styles starting at $59.00, and expanding in price to include high-end designer choices such as Calvin Kline, Vera Wang, and Joseph Abboud, to satisfy all customers needs.