I. EXECUTIVE SUMMARY
a) Description of company in general terms
Isadore Sharp founded Four Seasons in 1960. Four Seasons is a Canadian international luxury hotel company. The first Four Seasons hotel opened in 1961 in Toronto, Canada. The 1970s began with a defining moment, the opening of a hotel in London. This hotel set the future of the company and pioneered many of the signature Four Seasons services, now delivered worldwide. In 1976, the company entered the US market with its first management contract for San Francisco’s 1913 landmark hotel, The Clift. In 1999, Four Seasons opened its first French property, the Hotel George V in Paris. In 2003, the company managed 53 properties in 24 countries. Today, Four Seasons is managing 84 properties in 34 countries providing high-quality, truly personalized service to enable guests to maximize the value of their time.
b) Description of company business areas
As a financial point of view, we can observe that the capital stock between 2000 and 2001 increased 0,89 %. The retained earnings have also increased 41% between the both two years, which means that they reinvest in the company to develop the quality of services offered.Four Seasons has around 33,000 employees today.
The reputation of Four seasons is worldwide that means they have a strong well-know brand.
One thing that it is important to notice, is that Four Seasons does not own all of its properties, it operates them on behalf of real estate owners. The contracts between them typically permit the company to participate in the design of the property and run it with nearly total control over every aspect of the operation.
Over its history, Four Seasons made four strategic decisions that formed the pillars of its business; quality, service, culture and the brand itself.
c) Key players in the case study and their roles
Four Seasons Company has many important key players that we have to know. Isadore