Globalisation Defined 3
Historical Routes 4
The Internet 6
Influences 6 The Influence of Oil 6 The Influence of Labour 7 Local market conditions 8 The success of McDonald’s 8
Globalization causes Homogenisation? 9
Globalisation and Global Warming 10
Current Trends and the Future 10
Is Globalisation Good or Bad? 13
Bibliography 15
Globalisation Defined
By its nature Globalisation spans a multitude of disciplines, communities and cultures. Globalisation has been defined differently worldwide by numerous people of academic and professional acclaim. These differences can stem from social, political and economic standpoints. The differences that stem from these definitions can be ascertained from a particular point of view on the subject. Globalisation has proved to be a very controversial development in the world, not just in business but also in general life. Due to the aggressive development of globalisation the opinion of its benefits, pitfalls and who it effects both positively and negatively has been split and because of this split various definitions of globalisation have arisen and therefore depending on one’s individual opinion it is wrong to say there is just one definition for globalisation. Thomas Larsson, 2001, stated that globalisation:
“Is the process of world shrinkage, of distances getting shorter, things moving closer. It pertains to the increasing ease with which somebody on one side of the world can interact, to mutual benefit, with somebody on the other side of the world.”
The above quote can represent a positive view of Globalisation recognising the benefits it brings. Worldwide access for the consumer, ease of communication and interaction worldwide and the benefits that are available to all parties involved in the process of globalisation. Conversely there are negative opinions of globalisation. American critic Fredric Jamsen outlines
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