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The Great Inventory Correction
GITAM SCHOOL OF INTERNATIONAL BUSINESS

A REPORT ON MARKETING MIX – 4 P’S OF SRI VIJAYA VISAKHA MILK PRODUCERS COMPANY LTD
SUBMITTED TO Dr. D. RAVINATH, PGP CHAIRPERSON, G.S.I.B

SUBMITTED BYANKIT SHARMA (12261101O6)ASHISH KUMAR (1226110107)EASHWAR SINGH (1226110129)PRABHAT SINGH (1226110126)SOVAN NANDA (1226110140)SUDHIR KUMAR (1226110112)SANDHYA RANI (1226110134)RAM KISHAN (1226110120)VIJAYA GOPAL (1226110119) |

Sri Vijaya Visakha Milk Producers Company Limited, Visakha Dairy. Visakhapatnam in Andhra Pradesh is having their procurement operations in Costal Andhra districts that are Srikakulam, Vizianagaram, and Visakhapatnam in East Godavari and Sales operations across India.
The Government after considering dairying as one of the instruments for bringing socio economic development in the rural areas, To overcome this object, the Dairy was started in the year 1973 with handling capacity of 10000 litres per day in Visakhapatnam under cooperative act with milk procurement operations in 50 villages. Now the Dairy is procuring the milk from 2744 villages in Costal Andhra areas by serving 2,07,925 milk producers.
The Dairy was converted to Mutually Aided Cooperative Act-1995 in the year 1999 as ‘Srivijayavisakha District Milk Producers Mutually Aided Cooperative Union' and the Dairy was converted to Company Act-1956 with effect from 06.01.2006 as ‘SriVijayaVisakha Milk Producers Company Limited’. The Procurement and Production graph growth is increasing year after year with more participation of the rural farmers.
Now the Visakha Dairy is one of the fastest growing Milk & Milk Products Manufacturing organization.

Mission Statement
Visakha Dairy is committed to enhance the Milk Procurement through technical inputs by providing Quality services to our Member Producers by ensuring economic viability to improve socioeconomic conditions of our Members. Visakha Dairy is also committed to

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