The History of Boeing Aircrafts
Boeing社Strategy
Vision’ People working together as a global enterprise for aerospace industry leader ship.
In order to attempt our goal, doing 5 things.
1 operate as one boeing
2 deliver customer value
3 lead with innovation
4 fuel growth through productivity
5 leverage global strength
We always pursue the “BEST’
Our success
Boeing is the world's largest manufacturer of commercial and military aircraft, and it controls more than half of the market for jet aircraft, next to military jets and helicopters, missile systems and space technology.
In 1916 William Boeing and Navy engineer Conrad Westervelt founded the Pacific Aero Products Company in Seattle, and they built the B&W seaplane. When one year later Westervelt was recalled to active service in World War I, the company was renamed to the Boeing Airplane Company. The contacts with the Navy proved to be interesting, because during World War I the company manufactured aircraft for Navy training and patrol.
Next to building airplanes the company at first also exploited an airline, and in 1919 they started the first international postal line between Seattle and Victoria in British Columbia. In 1927 Boeing contracted with the U.S. Mail to distribute the mail between Chicago, Illinois and San Francisco, California, and it built its first commercial airplane, the Model 40.
In 1929 Boeing merged with engine manufacturer Pratt & Whitney, and they founded the United Aircraft and Transport Corporation. Its growth was spectacular and it subsequently purchased several regional airlines, and in 1931 it was renamed to United Air Lines. But in 1934 they had to deal with federal antitrust actions and were required to split up the company into three different companies; the Boeing Airplane Company, Pratt & Whitney and United Airlines.
Boeing Brand image
High brand ( expensive)
New
Reliable
Pilot is superior to PC(
[one for all]
One brand. One look one company
One brand culture is more
Vision’ People working together as a global enterprise for aerospace industry leader ship.
In order to attempt our goal, doing 5 things.
1 operate as one boeing
2 deliver customer value
3 lead with innovation
4 fuel growth through productivity
5 leverage global strength
We always pursue the “BEST’
Our success
Boeing is the world's largest manufacturer of commercial and military aircraft, and it controls more than half of the market for jet aircraft, next to military jets and helicopters, missile systems and space technology.
In 1916 William Boeing and Navy engineer Conrad Westervelt founded the Pacific Aero Products Company in Seattle, and they built the B&W seaplane. When one year later Westervelt was recalled to active service in World War I, the company was renamed to the Boeing Airplane Company. The contacts with the Navy proved to be interesting, because during World War I the company manufactured aircraft for Navy training and patrol.
Next to building airplanes the company at first also exploited an airline, and in 1919 they started the first international postal line between Seattle and Victoria in British Columbia. In 1927 Boeing contracted with the U.S. Mail to distribute the mail between Chicago, Illinois and San Francisco, California, and it built its first commercial airplane, the Model 40.
In 1929 Boeing merged with engine manufacturer Pratt & Whitney, and they founded the United Aircraft and Transport Corporation. Its growth was spectacular and it subsequently purchased several regional airlines, and in 1931 it was renamed to United Air Lines. But in 1934 they had to deal with federal antitrust actions and were required to split up the company into three different companies; the Boeing Airplane Company, Pratt & Whitney and United Airlines.
Boeing Brand image
High brand ( expensive)
New
Reliable
Pilot is superior to PC(
[one for all]
One brand. One look one company
One brand culture is more