Preview

The Identification of the Effects of Globalisation on the Fast-Food Industry

Powerful Essays
Open Document
Open Document
5384 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Identification of the Effects of Globalisation on the Fast-Food Industry
Oxford Brookes University

Research and Analysis Report

The identification of the effects of globalisation on the Fast-food Industry

By: Meekaal Ali

September 2001

Words 4850

Contents page no.

1. Introduction 3 2. Information Gathering 5 3. Identification and analysis of information 7 4. Conclusion 16

Appendix A- References and Bibliography 18
Appendix B- Fast-food Industry operating results 20
Appendix C- System wide Restaurants of McDonalds and TRICON Global 21
Appendix D- IT budget division of the Food and Beverage Industry 22

1. Introduction

1 Topic chosen and its context

This report will identify the impact of globalisation on the fast food industry. I will be looking at the factors that influence the industry as a whole and make special reference to Pakistan while exploring the Asian/Pacific economies. The aspect of globalisation will be mainly financial and economic though all factors will be taken into account while explaining the fast food phenomenon. I will identify the variables that have caused the expansion of fast food into becoming a multi billion-dollar industry over the last two decades and describe the implication of present and future technological developments.
The term Globalisation is normally used to describe the state of multi lateral economic relations in the world today. Globalisation can be defined as the ‘increasing internationalisation of the production, distribution and


References: Annual Report TRICON Global (2000) Available from: http://www.triconglobal.com [August 16th 2001] BPP (2000) ‘Management and Strategy’. Eighth edition, United Kingdom, BPP publishing Limited. Euro Monitor (2000) ‘Report Asia/Pacific’, Euro monitor plc. Available from: http://www.just-food.com [August 5, 2000] Fast food facts (2001) Available from: http://www.fastfoodlink.co.uk [August 15th 2001] Gohn, C. (2001) ‘Blending of Technology’, Available from: http://www.foodshow.com/%28VISITOR%29/news/technology.htm [August 15th 2001] Harris, R. G. (1993) ‘Globalisation, Trade and Income’, Canadian Journal of Economics (November). Hoover (2001) Available from: http://www.hoovers.com/industry/description/02205613000.html [August 15th 2001] John Wiley & Sons Inc (1996) ‘Ray Kroc, McDonald’s, And the Fast Food Industry’. Available from: http://www.wiley.com/products/subject/business/forbes/kroc.html [September 1st 2001] Joseph S. Nye, Jr. John D. Donahue (2000) Governance in a Globalizing World, Bookings Press. Purcell, S. (2001) ‘The power of branding’, Student Accountant (January) The Economist (2001) ‘The case for Brands’, September 8th, p9 TRICON Global (2001) Investor Fact Sheet. Available from: http://www.triconglobal.com [August 16th 2001] TRICON Global (2000) Press Release. Available from: http://www.triconglobal.com/news/2000.htm [August 20th 2001] McDonald’s Reports Global Results (2001). Available from: http://www.mcdonalds.com/corporate/investor/financialinfo/financials/index.htm [August 10th 2001] Muchhala, M. (2000) ‘Effective Report Writing’, Students Newsletter (August) Ramnawaz, R
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Fast Food Nation Summary and Reaction
    • 1111 Words
    • 5 Pages

    Fast Food Nation Summary and Reaction

    Eric Schlosser wrote the book “Fast Food Nation” to prove that the fast food industry is solely responsible for many problems that affect today’s society. He begins his argument by explaining how the fast food industry came to be and who made it happen. Carl Karcher was the biggest starting pioneer of this new industry. After his marriage in 1939, he bought his first hot dog cart and “by the end of 1994, [he] owned 4 hot dog carts in Los Angeles.” His next fast food venture was his Drive-In Barbeque, but the competition was soon on. “Dozens of people were standing in line to buy bags of ‘McDonald’s Famous Hamburgers’ (Schlosser 18, 19).” Richard and “Mac” McDonald had their own business, but were tired of having to find new carhops and cooks. So they began to use today’s way of how fast food chains do business, assembly line style. This was the beginning of the rising power of the fast food industry.…

    • 1111 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    Starbucks Global Issues
    • 2987 Words
    • 12 Pages

    Starbucks Global Issues

    Globalisation referred by Hill (2009) is the shift towards a more integrated world. It is the process of economies, societies and cultures integrated through a global network. One of those networks is trade network. This means that there is a movement of materials and goods between national boundaries. Globalisation also involves movement of labour and causes a variety of effects: political ethical, cultural, social, etc. More importantly, the effects brought by it can cause issues that require further investigation.…

    • 2987 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Life in the Drive-Thru Lane: a Look at the Impact of Fast Food on America
    • 2003 Words
    • 9 Pages

    Life in the Drive-Thru Lane: a Look at the Impact of Fast Food on America

    Hellmich, Nanci. "Food for Thought for a Fat Nation - Does Food Industry Exert Undue Influence Over Our Willpower." USA Today. 19 Feb. 2002.…

    • 2003 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    The Costs & Benefits of Globalisation to the Uk
    • 453 Words
    • 2 Pages

    The Costs & Benefits of Globalisation to the Uk

    Globalisation is a capitalist process that has taken off as a concept in the wake of the collapse of communism as a viable alternate form of economic organisation as we are increasingly been seen as living in the era of globalisation. Globalisation describes the increased mobility of goods, services, labour, technology and finance & capital throughout the world. Although globalisation is not a new development, its pace has increased with the advent of new technologies, especially in the area of telecommunications.…

    • 453 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Globalisation
    • 1157 Words
    • 5 Pages

    Globalisation

    Globalisation is the process by which the world is becoming progressively interconnected as a result of significantly increased trade and cultural exchange. It has also increased the production of goods and services. The biggest companies (such as McDonald’s, Starbuck’s, Costa Coffee, Tesco, Dyson) are no longer national firms, but multinational corporations with subsidiaries in many other countries.…

    • 1157 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    It and Its Effects on Globalization
    • 317 Words
    • 2 Pages

    It and Its Effects on Globalization

    According to the Organisation for Economic Cooperation and Development (OECD) globalisation is defined as: an increasing internationalization of markets for goods and services, the means of production, financial systems, competition, corporations, technology and industries.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Examine how globalisation can have both positive and negative effects on people
    • 485 Words
    • 2 Pages

    Examine how globalisation can have both positive and negative effects on people

    Globalisation is the process by which people, their cultures, money, goods and information can be transferred between countries with few or no barriers.…

    • 485 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Impact of Globalisation on the Australian Economy Essay Example
    • 755 Words
    • 3 Pages

    The Impact of Globalisation on the Australian Economy Essay Example

    Globalisation refers to the process of increased integration between different countries, (too many ‘and’) economies and the increased impact of international influences on all aspects of life and economic activity. ( u need a better definition of globalization.) Globalisation The process of globalization involves growing economic integration and interdependence among nations. This can be reflected in increasing actual movement across nations of Trade, Investment, Technology, Finance and Labour. Globalisation has enable easy access and the capacity to move across nations.…

    • 755 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    “Globalisation is a good thing” to what extent do you agree with this statement?
    • 702 Words
    • 3 Pages

    “Globalisation is a good thing” to what extent do you agree with this statement?

    Globalisation is the growth to a global or worldwide scale. It is the increase of trade around the world, especially by large companies producing and trading goods in many different countries. When available goods and services, or social and cultural influences, gradually become similar in all parts of the world.…

    • 702 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Globalization of Mcdonalds
    • 304 Words
    • 2 Pages

    Globalization of Mcdonalds

    Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods, services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened their first restaurant in America back in 1953 and over the years directly influenced American culture in a tremendous way. From the days of a child’s first words McDonalds naturally comes off their lips as a place they want to eat. McDonald’s terms such as super size me have influenced teen culture by making its way into slang. McDonalds is the cool place to eat while at the same time driving our fast past give it to me now American culture. McDonald’s made it easy for Americans to get what they want fast and move on with life. McDonald’s has and still is a strong expression of American culture.…

    • 304 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fast Food Transforming American Society
    • 2120 Words
    • 9 Pages

    Fast Food Transforming American Society

    Fast food has grown to be a big part of American Society. According to Eric Schlosser, “Over the past few decades, fast food has infiltrated every nook and cranny of American Society” (3). In a sense, his statement about fast food is not too exaggerated. Today, we see fast food all over America, whether it is through television advertisements, billboards, and magazines. America has grown to be the number one fast food country in the world. The increase of fast food has resulted in good business for the fast food industry: “In 2000 Americans spent about $110 billion on fast food compared to $6 billion in 1970” (Schlosser). Why are Americans spending huge amounts of money on fast food? How has the fast food industry grown to become a huge influence on American society? Seyhan Sipahi states, “Recent global economical crisis…had a crippling effect on almost all financial sectors in many countries. Surprisingly, the fast food industry had not be adversely affected…” What is keeping the fast food industry alive? Could it be that more families are turning to fast food because recent economic crisis? The fast food industry has grown to be more efficient than when it first started. Making food selling more convenient, fast and for a cheap price has attracted customers. There are multiple ways the fast food industry has transformed American society and what it is to live in America.…

    • 2120 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Should Average Citizen Resist Globalization
    • 1461 Words
    • 6 Pages

    Should Average Citizen Resist Globalization

    The definition of the term globalization is somehow vague in comparison to the process. Most people are usually ignorant of its reach and impact yet it touches all aspects of the economy because it involves the processes that incorporate people in the world into one big society. By definition, globalization is the development of integration internationally, arising from the exchange of world views,…

    • 1461 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Fast Food Chains on Increasing Health Risks Among Consumers
    • 1918 Words
    • 8 Pages

    Fast Food Chains on Increasing Health Risks Among Consumers

    People nowadays are mostly seen munching there way at fast food restaurants during lunch breaks, snack time or even at dinner. A lot has relied on fast foods because it’s a quick and easy meal to grab on the go. But just how common fast foods are around the globe? Well, a research proves that fast food chains continue its explosive worldwide expansion. According to Addie Patrico, “There are around 3 million fast food chains all over the world and it has become a wide spread phenomenon worldwide. It’s not just some trend of the United States anymore. It has also evolved to Canada, Europe, Asia, and other places around the world”. (2011) This certainly leads us to believe that fast food chains have become the favorite dining spot of most individuals. One cannot also deny that both children and adults indulge in these unhealthy eating places not knowing what these can negatively bring to their lives, and most especially to their health.…

    • 1918 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Industry Analysis: Fast Food Industry in United States
    • 3092 Words
    • 10 Pages

    Industry Analysis: Fast Food Industry in United States

    The IBISWorld, a statistics portal, that collects data and conducts research for over 1,000 industries presented facts and statistics regarding United States fast food industry. As we can see from the exhibit 1, the fast food industry in the United States generated 191.03 billion U.S dollars in 2013; this figure was forecasted to exceed 210 billion by 2018 (IBISWorld, 2014). IBISWorld also put forward that in 2013, there were more than 232,000 fast food establishments in the United States, employing over three and a half million people (IBISWorld, 2014). According to the Intelligence Report on fast food restaurants by Ideologic Branding Agency, this fast food industry in the United States is highly fragmented: the 50 largest companies account for only 20% of the revenue (Ideologic Branding Agency, 2013). Today, the United States market has one of the largest fast food industries in the world, and more than 100 countries around the world would have franchised American-owned fast food restaurants. The fast food industry in United States is highly disintegrated and therefore, for any investor to enter this industry a thorough analysis of the industry is required. This report briefly…

    • 3092 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Organisation in Mcdonalds
    • 608 Words
    • 3 Pages

    Organisation in Mcdonalds

    McDonalds is the biggest chain of hamburger restaurants in the world, with 33.000 restaurants, around the world the serve nearly 68 million customers in the daily basis in almost 119 countries around the world, 1.7 million employees. McDonalds was created by Richard James “Dick” McDonald and his brother Maurice James”Mac” McDonald, they were amongst the first pioneers of American fast food restaurants .They opened the first McDonalds restaurant in California in 1940 .although they started only by themselves ,they started franchising the concept in the nearly 1953,because they wanted to be “millionaire”, at first the brothers wanted just to franchise the concept ,but because of a “mistake”, with their partner Neil Fox(who kept the McDonald name and logo the same),they decided to franchise everything including the design as well as the concept of fast food restaurant , thought it operates either as a franchisee , an affiliate or a corporation itself .And in 1954 they got introduced to Ray Kroc who was a milkshake machine salesman at the time , Ray wanted to globalize the franchise to make it international ,in few years the small franchise get extremely huge and it would become the McDonald’s Corporation, that is now. But to get there Ray Kroc had to purchase the company form the two siblings for a cost of 2.7 million. Now 80 percent, of restaurants are franchised. The franchise gave McDonald many opportunities, because they give career opportunities, that offers training that will suits your ambitions and many of theirs managers started as crew members.…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics