The Impact for Sia During Sars
| Management Group Project Report | |
Table of Contents 1. Executive Summary 3 2. Description of Crisis 5 2.1 Description of SARS (Severe Acute Respiratory Syndrome) 5 2.2 Causes of SARS 5 2.3 Signs and Symptoms 6 2.4 Treating and Preventing SARS 6 2.5 How SARS Affects the Global Economy 7 3. Introduction to Singapore Airlines 8 3.1 Company Perspectives 8 3.2 History of Singapore Airlines Ltd 8 3.3 Birth of Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16 6.1 Plans of the Organization 16 6.2 The Change that May Be Necessary 17 7. How Managers Manage Resistance to Change 19 7.1 Ways to Reduce Job Related Stress 19 8. Relevancy of Innovation in Mitigating the Impact of Crisis 20 8.1 How the Managers Can Foster Innovation 20 9. Organizational Structures 21 9.1 Singapore Airlines Culture 22
10. Dimensions of Organizational Culture 22 10.1 Teamwork 23 10.2 People Orientation 23 10.3 Attention to Details 23 11. Motivation to the Employees 24 12. Conclusion 25
1. Executive Summary
The first case of SARS was discovered in Hong Kong in November 2002 and rapidly spread to many countries around the globe. Some of the countries that were affected include Vietnam, Canada and China. It led to 916 deaths and affected many different industries like the retail trade, airports, hotels and the tourism sector. The World Health Organisation (WHO) issued a series of global alerts and travel guidelines whereby travellers should be aware of to prevent further widespread of SARS
Singapore Airlines Ltd (SIA) was incorporated in 1972, and its origins date back to the formation of Malayan Airways Limited (MAL).Throughout the years, SIA has evolved into one of the most respected travel brands around the world. They have one of the
Table of Contents 1. Executive Summary 3 2. Description of Crisis 5 2.1 Description of SARS (Severe Acute Respiratory Syndrome) 5 2.2 Causes of SARS 5 2.3 Signs and Symptoms 6 2.4 Treating and Preventing SARS 6 2.5 How SARS Affects the Global Economy 7 3. Introduction to Singapore Airlines 8 3.1 Company Perspectives 8 3.2 History of Singapore Airlines Ltd 8 3.3 Birth of Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16 6.1 Plans of the Organization 16 6.2 The Change that May Be Necessary 17 7. How Managers Manage Resistance to Change 19 7.1 Ways to Reduce Job Related Stress 19 8. Relevancy of Innovation in Mitigating the Impact of Crisis 20 8.1 How the Managers Can Foster Innovation 20 9. Organizational Structures 21 9.1 Singapore Airlines Culture 22
10. Dimensions of Organizational Culture 22 10.1 Teamwork 23 10.2 People Orientation 23 10.3 Attention to Details 23 11. Motivation to the Employees 24 12. Conclusion 25
1. Executive Summary
The first case of SARS was discovered in Hong Kong in November 2002 and rapidly spread to many countries around the globe. Some of the countries that were affected include Vietnam, Canada and China. It led to 916 deaths and affected many different industries like the retail trade, airports, hotels and the tourism sector. The World Health Organisation (WHO) issued a series of global alerts and travel guidelines whereby travellers should be aware of to prevent further widespread of SARS
Singapore Airlines Ltd (SIA) was incorporated in 1972, and its origins date back to the formation of Malayan Airways Limited (MAL).Throughout the years, SIA has evolved into one of the most respected travel brands around the world. They have one of the