The Impact of Advertising on Customer Satisfaction with Special Reference to Hutch Sri Lanka

COVENTRY UNIVERSITY
FACULTY OF BUSINESS ENVIROMENT AND SOCIETY
A331BSS
BUSINESS ANALYSIS
RESEARCH PROPOSAL
“The impact of Advertising on customer Satisfaction with special reference to Hutch Sri Lanka”.

STUDENT NAME: Muhammad Naveed Zafar
STUDENT ID: T21200674
SUPERVISOR: Mr Nalin Abeysekera

Table of Contents Table of Contents 2 1 Introduction: 3 2 Study Back Ground: 4 2.1 Table 1- Number of Sri Lankan Mobile Subscribers in Millions 5 3 Study Area: 6 3.1 Hutch Telecom: 6 3.2 Hutch Sri Lanka advertisement: 7 3.3 Public Relation activities: 8 3.4 Least Customer Satisfaction: 8 3.5 SWOT ANALYSIS OF HUTCH SRI LANKA: 8 4 Research Objectives and Research Questions: 9 4.1 Research Objectives: 9 4.2 Research Question: 10 5 Literature Review: 10 5.1 Advertising: 10 5.2 Customer Satisfaction: 11 5.3 Relationship between advertising and Customer Satisfaction: 12 6 Methodology: 13 6.1 Conceptual frame work: 13 Independent variable Dependent Variable 13 6.2 Comparison between primary and secondary data 13 6.3 Why secondary data is better choice for this research 14 This research is about customer satisfaction through advertising among Hutch Sri Lanka consumers. Secondary data in this research paper will be more prominent. Since introduction of mobile industry in Sri Lanka in 1990s lot of reliable academic research has been done already regarding mobile telecom industry in Sri Lanka. Hutch Sri Lanka previous research papers available on different websites, Customer satisfaction and Advertising research papers are available in bulk on online data bases. Primary data can be collected in this research but responses will be unreliable which may affect the reliability of data sources. 14 6.4 Benefit of using secondary data 14 6.5 Limitations of using secondary data 14 6.6 Reliability of the data 15 6.7 Data analysis 15 7 Schedule: 15 7.1

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