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The Impact of Customer Trust and Perception of Security Control on theAcceptance of
Electronic Commerce Bomil Suh and IngooHan users has increased dramatically,butmany are reluc ABSTRACT: The numberof Internet e tant to provide sensitivepersonal information Web sites because theydo not trust to the impact of customer of security security. This paper investigates perceptions on e-commerce as the Trust is examined factor of the re acceptance. mediating as the research are Internet banking domain because bank customers lationship, using sensitive concerned about processing information like financial information. A generally control commerce
Web survey of Internet banking users collected 502 cases. Statistical analyses, using structural equation modeling, indicated thatperceptions of nonrepudiation, privacy pro
References: perspective. International Journal ofResearch in Marketing, 14, 5 487-497. (1997), 44. Mayer, R.C.; Davis, J.H.; and Schoorman, F.D. An integrative model of trust.Academy of organizational Management Review, 20, 3 (1995), 709-734.