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The Impact of Facebook towards voting behavior

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The Impact of Facebook towards voting behavior
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
FACULTY OF SOCIAL SCIENCE, ARTS & HUMANITIES
Department of Mass Communication
Diploma in Public Relations
Semester 1, 2013/2014
AHMC 2464 Public Opinion and Persuasion
Group Assignment 1
Title: The Impact of Facebook towards voting behavior
Prepared by
NG LING SEN12WHD01486B6
LOW KAH HUNG 12WHD04759 B6
NG HUI TENG12WHD01091 B6
NG BEE KEE12WHD05659 B6
NG MEI POH 12WHD03326 B6
NG XIU YING 12WHD06892 B6
Prepared for:Mr. Chia
Due Date:12.6.2013
Assessment Criteria:
Criteria Marks
Application of concepts /15
Editing, presentation and clarity /10
Originality & Referencing /25
Students’ understanding /30
Students’ initiative /10
Weekly progression /10
Total /100 Overall Feedback:

TABLE OF CONTENT
ACKNOWLEDGEMENTI
LIST OF TABLESII
LIST OF FIGURESIII
ABSTRACTIV
CHAPTER1: INTRODUCTION
1.1 Introduction1
1.2 Background Of Study1
1.2.1 History of Facebook1
1.2.2 History of Pakatan Rakyat2
1.2.3 History of General Election3
1.3 Research Problem3
1.4 Research Objectives4
1.5 Research Questions/ Hypothesis4
1.6 Definition of Terms5 1.6.1 Impact 5
1.6.1.1 Conception Definition5
1.6.1.2 Operational Definition5 1.6.2 Public6
1.6.2.1 Conception Definition6
1.6.2.2 Operational Definition6
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction 7
2.2 Previous Researches 7
2.2.1 The power of Facebook7
2.2.2 Political Landscape In Malaysia9
2.2.3 Media And Election in Malaysia10
2.3 Theoretical Framework11
2.4 Synthesis13
2.5 Conclusion14
CHAPTER 3 : METHODOLOGY
3.1 Introduction15
3.2 Research Method15
3.2.1 Qualitative And Quantitative Research Method15
3.2.2 Quantitative Research Method15
3.2.3 Advantages And Disadvantages of Survey Research16
3.3 Population And Sample16
3.4 Variables17
3.4.1 Independent and Dependent Variables17
3.4.2 Discrete and Continuous Variable17
3.5 Measurement18
3.5.1 Likert Scales18
3.5.2 Close-ended Question


References: Mohd Rizaimy Shaharudin, Hadzli Ishak, Jennifah Nordin,Syazliyati Ibrahim8, 2010, CANADİAN SOCİAL SCİENCE; Malaysian Young Voters’ Voices in the New Political Landscape Vol
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