Juan Gonzalez
Ana G. Mendez University
MARK-133
Professor: Dra. Lissette Bedu
10/2/12
Introduction:
Marketing is not only a business or a complement of it, but also rendered the purposes of the society. It is far more inside the social problems and ambitions of a society. The purpose of this investigation is to present how the marketing is changing social relationship. The main idea comes of how the management of expenditure norms changes when deal between our life style and marketing. After this point I will explain the marketing role; as well as the changes in marketing margins in correlation with the rising of social expectations.
The Impact Of Marketing In Today’s Society
Our society is well known for marketing and is bombarded each minute with different types of propaganda through the media; which is bringing a wide spectrum of huge machinery that cope the social expectations. We are consumers of a wide variety of products and services; our life style depend of income, because give us the power of buy goods and services. The developments of new technologies are bringing more marketing; our society is money-oriented in which more income brings a better life style. Marketing becomes in one of the most powerful machineries that impact and influence our life style.
Life style comes from the norms of the society that generate consumption. We want to have more opportunities to consume, but depends of how much we sacrifice and put efforts to obtain them. To achieve the status of success come from our person skills and initiatives; for example the education is the opportunity to upgrade and also maintain a better life style, because is giving to us an opportunity of better jobs as a better source of income.
The orientation of our society has a huge impact in our norms and marketing applications. The applications of marketing come from the concepts and techniques that are implemented like product planning,
References: Laser, W. (1969). Marketing 's Changing Social Relationships. Journal of Marketing, Vol 33, No1 pp 3-9. Retrieved from http://www.jstor.org/stable/1248739