The Impact of Telecom Services Packages Advertisement on the Social Values of Pakistani Youth
the impact of telecom services packages advertisement on the social values of Pakistani youth
Abstract
This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages. Study was conducted in 3 universities Iqra, Bahria & Foundation with the sample of 150 respondents, convenient sampling technique is used & results are measured using multiple regression test. Major findings concluded that cellular advertisements of unlimited sms & late night call packages have a positive impact on youth.
Keywords: advertisements, call packages, sms, social values, youth, cellular services
Background
Now a days there are many packages existing in market with special discounts & unlimited sms & late night call packages have been introduced, so due to this reason the providers of cellular services are having a closer look for the migration of Personal computer consumers to become the cell phone user e.g. “GPRS rates have gone down, for example you can send hundreds of text messages per day to any network in the country”. (Omar Aijaz, 2008) was of the view that late night call packages mostly targeted youth that influences mostly at the 11th hour of might to early in the morning round about at 7. Mostly all telecom services companies are doing so like WaridTelecom providing night package with the name infinite craze or zem nites similarly Mobilinktelecom night package as raat shuru baat shuru etc. Likewise youth is mature and now parents don’t take a closer look at their children’s as the parents look at the things in different view as compared to the youth so as a result definitely positive or negative things are also
Abstract
This study will try to investigate the impact of telecom services packages like late night call & unlimited sms on the social values of Pakistani youth. As now a day’s cellular companies are mainly targeting youth through their advertisements and want the youth to get indulge in these activities in return increase their sales but the point is up to what extent youth showing receptiveness and emotional attachment to these packages. Study was conducted in 3 universities Iqra, Bahria & Foundation with the sample of 150 respondents, convenient sampling technique is used & results are measured using multiple regression test. Major findings concluded that cellular advertisements of unlimited sms & late night call packages have a positive impact on youth.
Keywords: advertisements, call packages, sms, social values, youth, cellular services
Background
Now a days there are many packages existing in market with special discounts & unlimited sms & late night call packages have been introduced, so due to this reason the providers of cellular services are having a closer look for the migration of Personal computer consumers to become the cell phone user e.g. “GPRS rates have gone down, for example you can send hundreds of text messages per day to any network in the country”. (Omar Aijaz, 2008) was of the view that late night call packages mostly targeted youth that influences mostly at the 11th hour of might to early in the morning round about at 7. Mostly all telecom services companies are doing so like WaridTelecom providing night package with the name infinite craze or zem nites similarly Mobilinktelecom night package as raat shuru baat shuru etc. Likewise youth is mature and now parents don’t take a closer look at their children’s as the parents look at the things in different view as compared to the youth so as a result definitely positive or negative things are also