“A STUDY OF THE NIGERIAN TELEVISION BROADCAST INDUSTRY”
Establishing the Global Context MBA 502
April 18, 2014
Submitted By:
“We have read the Student Academic Code of Conduct and this assignment complies with the Code.”
1. INTRODUCTION
Government imposes import barriers when they see that local industry is threatened by imports. Considering the increasing transition toward globalization, how far can the local industry be protected? This will be analyzed by considering the effectiveness of current protective policies in the Nigerian television broadcast industry.
This study on the implications of cultural protectionism argues that this regulation is necessary to control the influence of foreign content in the Nigerian television broadcast industry. According to (Ferri, 2005), the UNESCO convention emphasizes the significance of preserving cultural diversity and the sovereign right of national states to protect and promote their cultural expressions through policy measures.
“The Nigerian press has lived up to expectation in spreading useful and developmental information to society. This accounts for the tons of news stories, editorials, commentaries, interviews and other information giving activities of the media in both print and electronic media” (Omoera, 2010). In order to maintain this expectation, the Government continually adjusts its quota on broadcast of foreign content.
2. WHY COUNTRIES PRACTICE PROTECTIONISM
Countries with strong cultural traditions have institutionalized the preservation and promotion of their heritage through government policies. According to (Ren, 2011), “many countries are struggling to balance the need between protecting domestic cultural productions and participating in the international economy. These countries face increasing challenges as they try to establish effective cultural policies that can balance national interests while increasing social well-being”.