In this next section S.W.O.T analysis will be used to analyze the festivals strengths, weaknesses, opportunities, and threats which will provide the framework that the recommendations will be based upon. The festival has many strengths that have enabled its continued success since its infancy. The location for the festival alone is a great strength as it takes place within the popular Gros Morne National Park which provides a setting of amazing natural landscapes, and spectacular scenery for the event. It is apparent that the festivals majority of customers are locals from nearby communities, which is great as it shows the festival has the support of the nearby communities, and does not rely on visitors from afar or out of the providence. The strong focus on community can also be seen within the festival as there are various local artists, musicians, and writers showcased along with the numerous local programs and collaborations with local arts groups, including the: Theatre Newfoundland and Labrador, Gross Morne Summer Music Program, and school outreach programs.…