The Importance Of Advertising In American Day-To-Day Life

Advertising is a staple in the American Free Market Economy: advertisements are used by companies to persuade consumers to purchase certain products, as well as to educate consumers on the benefits of that product. Dozens of varying advertising techniques are used by marketing companies in an attempt to coerce potential buyers into purchasing products. These advertisements come in many forms that are now a typical part of the American day-to-day life. Advertising is so vital to the prosperity of a company and the promotion of the company’s products that marketers across the United States are spending billions of dollars for the ideal product positioning and consumer exposure to the products. A majority of the consumer demand in America for
specific products stems directly from a company’s advertising campaign.