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INTERNATIONALIZATION STRATEGIES OF TECHNOLOGY-BASED FIRMS FROM EMERGENT ECONOMIES RICARDO ARECHAVALA-VARGAS CUCEA, Universidad de Guadalajara, Mexico [e-mail] BERNARDO JAÉN-JIMÉNEZ CUCEA, Universidad de Guadalajara, Mexico [e-mail] BERTA E. MADRIGAL-TORRES CUCEA, Universidad de Guadalajara, Mexico [e-mail]

Abstract
Internationalization of firms from emerging economies has attracted significant interest in the research literature, although it has been mainly directed towards multi-national corporations (MNC’s), noting that their internationalization processes tend to be different from those of MNC’s from industralised economies. Most of these big firms have acquired their current size and success levels due to merger and acquisition strategies. However, there is also a growing trend among small and medium enterprises from emergent economies, in which they very quickly undergo accelerated internationalization processes. Little research has been carried out on the technological strategies and behaviours that firms from emergent economies deploy when entering international markets. Entrepreneurs from emerging economies used to rely on traditional knowledge and business models when initiating their enterprises. Particularly in Latin America, lack of international experience, and lack of technological knowledge, have had a strong impact on the business models and strategies available to entrepreneurs. In the last decade, however, a growing number of start-up firms from emerging economies are entering international markets on the basis of stronger technological assets, and are finding opportunities by being highly creative in their business models, frequently relying in resources that lie in the networks they build, rather than undertaking internationalization processes on their own. We present results from a case study research project that aims to understand the processes through which entrepreneurs from Latin

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