The Importance of Tesco Online Marketing in Improving Sales in the Uk
Title: The importance of Tesco online marketing in improving sales in the UK.
Business Research Analysis
Table of contents
Chapter One – Introduction
1.1 Background to the Research Problem …………………………………... 1
1.2 Significance of the Research Problem ………………………………….. 3
1.3 Statement of the Research Purpose …………………………………....... 4
1.4 Statement of the Research Problem …………………………………….. 4
1.5 Aim and Objectives ……………………………………………………... 5
1.6 Research Question ………………………………………………………. 5
Chapter Two - Literature review
2.1 Marketing ………………………………………………………………. 6
2.2 E-marketing concepts ………………………………………………......... 9
2.3 Customer Attraction ……………………………………………….......... 11
2.4 Customer Retention ………………………………………………...….... 13
2.5 Success of Tesco.com in the UK ………………………………………… 14
2.6 Tesco’s online product strategy …………………………………………. 15
Chapter Three – Methodology
3.1 Research Approach ……………………………………………………. 17
3.2 Research Design ……………………………………………………..… 18
3.3 Data Collection Methods ……………………………………………… 18
3.4 Validity in Quantitative Research ……………………………………. 19
3.5 Ethics …………………………………………………….…………….. 19
3.6 Limitation ……………………………………………………..……….. 20
Chapter Four – Data Analysis …………………………………………………………………………. 21
Chapter Five - Conclusions …………………………………………………………………………. 33
Chapter Six – Recommendations …………………………………………………………………………. 35
Reference …………………………………………………………………… 37
Bibliography ……………………………………………………………….. 40
Appendices ………………………………………………………………… 41
List of Figures
Figure
1. How the marketing process operates …………………………………………. 7
2. Percentage of interviewees in four age groups ………………………………. 21
3. The percentage of favorite ways to buy foods ……………………………..... 22
4. Online shopping experience …………………………………………………. 23
5. Times to use online supermarkets monthly ………………………………..… 23
6. The best choice of supermarket for online shopping ……………………...…. 24
7. The most attractive
Business Research Analysis
Table of contents
Chapter One – Introduction
1.1 Background to the Research Problem …………………………………... 1
1.2 Significance of the Research Problem ………………………………….. 3
1.3 Statement of the Research Purpose …………………………………....... 4
1.4 Statement of the Research Problem …………………………………….. 4
1.5 Aim and Objectives ……………………………………………………... 5
1.6 Research Question ………………………………………………………. 5
Chapter Two - Literature review
2.1 Marketing ………………………………………………………………. 6
2.2 E-marketing concepts ………………………………………………......... 9
2.3 Customer Attraction ……………………………………………….......... 11
2.4 Customer Retention ………………………………………………...….... 13
2.5 Success of Tesco.com in the UK ………………………………………… 14
2.6 Tesco’s online product strategy …………………………………………. 15
Chapter Three – Methodology
3.1 Research Approach ……………………………………………………. 17
3.2 Research Design ……………………………………………………..… 18
3.3 Data Collection Methods ……………………………………………… 18
3.4 Validity in Quantitative Research ……………………………………. 19
3.5 Ethics …………………………………………………….…………….. 19
3.6 Limitation ……………………………………………………..……….. 20
Chapter Four – Data Analysis …………………………………………………………………………. 21
Chapter Five - Conclusions …………………………………………………………………………. 33
Chapter Six – Recommendations …………………………………………………………………………. 35
Reference …………………………………………………………………… 37
Bibliography ……………………………………………………………….. 40
Appendices ………………………………………………………………… 41
List of Figures
Figure
1. How the marketing process operates …………………………………………. 7
2. Percentage of interviewees in four age groups ………………………………. 21
3. The percentage of favorite ways to buy foods ……………………………..... 22
4. Online shopping experience …………………………………………………. 23
5. Times to use online supermarkets monthly ………………………………..… 23
6. The best choice of supermarket for online shopping ……………………...…. 24
7. The most attractive
Bibliography: Alan Bryman and Emma Bell (2007) Business Research Methods Clive Humby, Terry Hunt Ed.D., and Tim Phillips (2008) Scoring Points: How Tesco Continues to Win Customer Loyalty Easterby-Smith, M. Thorpe, R, Lowe, A (2008) Management Research: An Introduction, (3rd ed.) Sage. Gill, J and Johnson, P. (2002) Research Methods for Managers, (3rd ed.) Paul Chapman. Jupiter Research Corporation (2001) Tackling Tesco.com - Strategies for Taking On This Retail Giant by Jupiter Research Corporation Monette, D.R., Sullivan, T.J Zeeshan-ul-hassan Usmani (2007) Harnessing Customers : How to Increase Impulse Shopping in Supermarkets Appendices