Preview

The Indian Chocolate Packaging Industry

Good Essays
Open Document
Open Document
708 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Indian Chocolate Packaging Industry
2008

Synopsis
The Indian Chocolate Packaging Industry

The aim of this project is to study the impact of chocolate packaging in Indian market on Indian customers. This project also contains the analysis of various strategies chocolate companies use to attract customers towards their brand or a particular product of their brand.

AMITY SCHOOL OF BUSINESS AMITY UNIVERSITY – UTTAR PRADESH

Supervised by: Ma’am Ekta Kapur

Zulfiquar Hadi A3906407G50 B.B.A. semester ‐ II 17th April 2008

‐ 1 ‐

Chapter Plan
Chapter – 1 • Rationale Chapter –2 • Objectives Chapter – 3 • Introduction • Types of packaging • Materials & methods Chapter – 4 • Strategy analysis • SWOT analysis Chapter ‐ 5 • Research methods Chapter – 6 • Results & discussions Chapter – 7 • Limitations Chapter – 8 • Future prospects and Conclusions References Appendix

‐ 2 ‐

Table of Contents: Topic
Synopsis

Page 3

‐ 3 ‐

Synopsis
Rationale:

There is a lot of potential in Indian chocolate packaging industry; in fact, the success of a chocolate brand depends on how well it is packed. Packaging not only signifies the quality of brand, but also, is an important & intelligent marketing tool. Moreover, a layman buying a chocolate from market will always prefer to buy a chocolate which has good packing & will be attracted towards chocolate brand which has packing suited to the special occasions. For example, on the occasion of ‘Rakshaa‐bandhan’, a sister expects a Dairy Milk™ ‘Rakshaa‐bandhan’ pack as a gift from her brother, on the other hand, the brother feels a sense of pride while offering that pack of dairy milk to


References: 1. http://en.wikipedia.org/wiki/Packaging_and_labelling    Appendix:
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Strategic Management of Haigh's Chocolate
    • 11608 Words
    • 47 Pages

    Strategic Management of Haigh's Chocolate

    The following marketing plan forms the basis for achieving Haigh’s company vision of becoming a successful top quality chocolate confectionary provider. The recommendations based on the analysis contained in this report allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. The confectionary industry in Australia is dominated by few large players with fiercely high competition. Whilst the target market Haighs plays – targeting consumers seeking high quality premium chocolate, Haighs is one of very few providers, but the quality of chocolate provided for substitutable brands are also reasonably high. Haighs would need to ensure differentiation in their product quality; brand image, brand loyalty and brand awareness to be competitive within the market place.…

    • 11608 Words
    • 47 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cowgirl Chocolates
    • 1488 Words
    • 6 Pages

    Cowgirl Chocolates

    The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The company specializes in the niche product of hot and spicy gourmet chocolate. According to the company owner, only about 15% of Americans are consuming hot and spicy foods and men are usually more receptive to her hot and spicy chocolate. Additional demographics are missing. Her product development was based on the input of her friends and family, which represents a skewed and too small sample of the population.…

    • 1488 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Cadbury
    • 4124 Words
    • 17 Pages

    Cadbury

    This term paper was done to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. This project provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own.…

    • 4124 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    dream chocolate company
    • 2345 Words
    • 7 Pages

    dream chocolate company

    Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.…

    • 2345 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Rogers Chocolates
    • 5847 Words
    • 24 Pages

    Rogers Chocolates

    Although Rogers’ Chocolates contains many strengths through quality and reputation the company faces numerous dilemmas. These problems range from current troubles to future concerns. Some of Rogers’ Chocolates issues have slowly decreased the company’s sales and market share through the passing years. These issues include problems due to competition, production, retail and wholesale distribution, shipping, marketing, advertisement, and finance.…

    • 5847 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Best Essays

    Lindt vs Hersheys Media Analysis
    • 2114 Words
    • 9 Pages

    Lindt vs Hersheys Media Analysis

    Almost everyone around the globe loves chocolate, whether it is the art or the quality they focus on, or just the taste and the brand, it is one of the highest purchased of all the confectionaries. Lindt is a premium product chocolate brand and company, established in Switzerland, which focuses on providing quality chocolate and maintaining a high brand name. Hersheys is an American icon chocolate company, which provides tasty chocolate at an affordable price and of mid range quality. This study is a comparison of the two companies which are not only on two different sides of the world but also two totally different chocolate brands.…

    • 2114 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    Cowgirl: Promotional Pricing
    • 630 Words
    • 3 Pages

    Cowgirl: Promotional Pricing

    COST-BASED PRICING: This procedure, on the part of Cowgirl Chocolates could be utilized for pricing through lowering the cost of packaging and advertising as well. The Cowgirl Chocolate has already created a website (http://www.cowgirlchocolates.com/) that could process the advertising target of the organization. All that the owners have to do is to increase the advertising influence of the website through linking their site to other search engines such as Yahoo! and Google. This process would be much cheaper than investing in a magazine based marketing that costs so much for one whole page of commercial. Unlike magazines, the customers reached by the internet are indeed unnumbered while magazines reach only a few readers. In terms of packaging, the artistry and creativity of the packs need not be hurt, just the process of making them through looking for less-costing suppliers of materials could be taken into consideration by the entrepreneurs of the business.…

    • 630 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    MONTREAUX CHOCOLATE USA Case Analysis
    • 666 Words
    • 4 Pages

    MONTREAUX CHOCOLATE USA Case Analysis

    (1) Although the research tell us the 70% cocoa dark chocolate with fruit with healthy messaging and new stand-up pouch concept would be most attractive to the customers, and also built a sales forecast with it. But the company still do not know the real market reactions. So it should be better do a marketing test.…

    • 666 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Divine Chocolate - Analysis of a fair brand
    • 1677 Words
    • 7 Pages

    Divine Chocolate - Analysis of a fair brand

    The Divine Chocolate Limited has established a strong brand name since their foundation 14 years ago. Between 1999 and 2012 sales of Divine Chocolate have increased significantly. What is it that has given the Divine Chocolate brand the power that it has today and what do they better than their competitors? What could the company do better and where is its limit? . In the following part we want to answer these questions by conducting a SWOT- analysis. Thus, we will explain the competitive advantages of Divine Limited, expose their strengths and weaknesses and reveal the importance of customer equity. In addition to that we want to give a forecast about opportunities and chances as well as possible threats.…

    • 1677 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Slavery in the Chocolate Industry
    • 650 Words
    • 3 Pages

    Slavery in the Chocolate Industry

    Initial findings: After read the case and discussed, in our view, the situation made by the basic reason of our consumer, like us who buy chocolate from these company. The most of consumers did not know about this situation, they just know something good about chocolate and did not know something bad. Affect global market through our consumer, and made a good plan to solve the situation. Media’s power is great. Some company said if they did not used coco beans from these areas, then it will make these poor areas...…

    • 650 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Evolution of the American Chocolate industry:
    • 2290 Words
    • 8 Pages

    Evolution of the American Chocolate industry:

    Chocolate, a wonderful and tasteful product of sugar, flavor and soul. Chocolate is a multi-billion dollar industry that has prospered throughout the centuries, ever since the Mesoamerican’s discovered the sweet taste, people worldwide have fallen in love with the wonderful treat. The addiction to chocolate is so momentous that Americans actually on average eat twenty two (22) pounds of candy each year, or approximately 2.8 BILLION pounds annually, split equally between candy and chocolate, this is far less than most Europeans consume.…

    • 2290 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Report for Dove
    • 1172 Words
    • 5 Pages

    Report for Dove

    Chocolate seems became the first choice of present for people. And as we all know Dove is a very popular brand in China that there are 80%of people knew Dove chocolate. However, when the customers who want to buy some chocolate come into the supermarket, they have many chooses, there are different brand, different taste and different quality of chocolate. All customer care whether the chocolate has a good quality and good taste, but different customer has different need, like lover like a beautiful package of chocolate, or a package means love, child like a good taste of chocolate, maybe more sweet.…

    • 1172 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Chocolate Industry
    • 777 Words
    • 4 Pages

    Chocolate Industry

    But behind the encouraging headlines, many companies are battling to stay on top of a rapidly shifting marketplace, as fast-growing economies and empowered consumers demand more from their products. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like Quality Crafted Chocolates.…

    • 777 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Cow Girl Essay
    • 750 Words
    • 3 Pages

    Cow Girl Essay

    Product quality can make a product better which can increase the price and could attract high-end customers to the company. Through better packaging, branding, and labeling the product value and quality will increase. Even though the quality of the product does not change, customers will definitely be attracted by the product faster than before with new packaging and labeling. Product packaging must be appealing in order to attract and hold the consumers’ eye and attention, and serve as an efficient and functional shipping container. Most physical products require packaging. This involves the design of a box or wrapper that contains the product. In addition to the function it performs (to hold and protect the product) it is also a powerful selling tool. For Example, Products can have multiple packages; the product may also have a case or larger container to ship multiple products within one box. Each of these packages, particularly those that the consumers see before their purchase, offers the opportunity to communicate information to consumers at a critical point in their decision making process. By labeling and branding, it will make cowgirl cheese a more famous brand throughout the region, or even in the whole state. With this technique when customers want to buy some wonderful cheese, the first brand comes…

    • 750 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Cadbury Case Study
    • 738 Words
    • 3 Pages

    Cadbury Case Study

    Cadbury had invested Rs 150 million on imported advanced machinery to design new packaging without raising selling price. Its purpose is to change their bad reputation into good and instill a new concept to customers as well as entailed a double wrapping for maximum protection to reduce the possibility of unnecessary issue to occur again (Cadbury Crisis Management, 2012). Cadbury company had recalled the chocolate eggs in Canada in year 2006 because of a complaint about containing plastic inside the Cadbury’s chocolate eggs. Cadbury company also gave warming messages to customers and public via email and outline outlet from avoiding purchasing certain suspense products. Last but not least, it provides extension telephone hotline to provide immediate or emergency…

    • 738 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics