The Individual and the Corporation: Kathy Levinson and E*Trade a Case Study
The Individual and the Corporation: Kathy Levinson and E*Trade
Case Study
Lisa C. Henkel
Professor Diana Budhai
BUS380 Managing Diversity in the Workplace
March 2009 Section 30071196
April 29, 2009
|Table of Content |
Introduction…………………………………………………………………………………..…..3
Background……………………………………………………………………………………....4
Analysis………………………..…………………………………................................................6
Conclusion………...……………………………………………………………………………...7
References………………………………………………………………………………………..9
Introduction
This case study research paper will examine the case of Kathy Levinson, former President and Chief Operating Officer of E*Trade and her personal decision about openly supporting gay rights initiative in California. The case was originally created by Joseph Badaracco, Jr. of the Harvard Business School. The purpose of the case study project is to provide students a platform to summarize and take an in depth look course materials discussed in Managing Diversity in the Workplace. Required course text and additional sources are referenced.
A summary of the case is provided in the background section while problematic issues are identified in the analysis section. A suggested course of corrective action is found in the conclusion section.
Background
In 1996 Kathy Levinson joined E*Trade- the world’s most visited online investing site. In 1999, she was named President and Chief Operating Officer. In addition to such a high profile, high powered, professional position Kathy was also a lesbian mother of two in a twenty year committed relationship. Her stature and affluence made her an ideal candidate to be the face of “No on Knight”. (Badaracco, 2002)
“No on Knight” was a citizen group formed in the late 90’s in opposition to California’s Proposition 22 ballot measure legally recognizing
Case Study
Lisa C. Henkel
Professor Diana Budhai
BUS380 Managing Diversity in the Workplace
March 2009 Section 30071196
April 29, 2009
|Table of Content |
Introduction…………………………………………………………………………………..…..3
Background……………………………………………………………………………………....4
Analysis………………………..…………………………………................................................6
Conclusion………...……………………………………………………………………………...7
References………………………………………………………………………………………..9
Introduction
This case study research paper will examine the case of Kathy Levinson, former President and Chief Operating Officer of E*Trade and her personal decision about openly supporting gay rights initiative in California. The case was originally created by Joseph Badaracco, Jr. of the Harvard Business School. The purpose of the case study project is to provide students a platform to summarize and take an in depth look course materials discussed in Managing Diversity in the Workplace. Required course text and additional sources are referenced.
A summary of the case is provided in the background section while problematic issues are identified in the analysis section. A suggested course of corrective action is found in the conclusion section.
Background
In 1996 Kathy Levinson joined E*Trade- the world’s most visited online investing site. In 1999, she was named President and Chief Operating Officer. In addition to such a high profile, high powered, professional position Kathy was also a lesbian mother of two in a twenty year committed relationship. Her stature and affluence made her an ideal candidate to be the face of “No on Knight”. (Badaracco, 2002)
“No on Knight” was a citizen group formed in the late 90’s in opposition to California’s Proposition 22 ballot measure legally recognizing
References: Badaracco, J. (2002). The Individual and the Corporation: Kathy Levinson and E*Trade. Boston: Havard Business School . California Prop 22 (2000). (2009, February 2). Retrieved April 25, 2009, from Wikipedia: http://en.wikipedia.org/wiki/California_Proposition_22_(2000) Dahir, M. (2001, September 11). Braeking Up is Hard To Do. Retrieved April 25, 2009, from The Advocate: http://www.samesexlaw.com/advocate_magazine/advocate_sept_2001.pdf Fondo, H. (2000, May 24). Jerry Gramaglia Named President and Chief Operating Officer of E*TRADE . Retrieved April 25, 2009, from PRNewswire.com: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-24-2000/0001227556&EDATE= Kors, G. a. (2008). Take the Levinson- Fine Challenge. Retrieved April 24, 2009, from EQCA.com: http://www.eqca.org/site/pp.asp?c=kuLRJ9MRKrH&b=4468445 Lardner, M. (1999, April 22). "No on Knight" Stresses Gay Rights, Not Gay Marriage . Retrieved April 25, 2009, from Journalism.Berkley.com: http://journalism.berkeley.edu/projects/prop22/lardner_1.html Lee, L. (2000). We 're Here, We 're Queer, We 're Media Mogals. Retrieved April 25, 2009, from Salon.com: http://archive.salon.com/tech/view/2000/04/03/planetout/index1.html Palevsky, S. (2008, June 22). Big Bay Area Jewish Turnout for Gay Weddings . Retrieved April 24, 2009, from Progressive Jewish Alliance.com: http://www.pjalliance.org/article.aspx?ID=446&CID=20