2.3.1 Marketing channel/ Distribution channel
377190079375Agent
00Agent
178117660325Factory Warehouse
00Factory Warehouse
94615146050Maggi Factory
00Maggi Factory
148590011938043148255200653886199862330Distributors
00Distributors
1962150862330Wholesales
00Wholesales
34766251100455180975795020Direct Retailer
00Direct Retailer
1524000108140532861251460500
6572255080
1898655080Customer
00Customer
We are done a research about the Nestle company, for the product of Maggi has use which marketing institution to enhance the physical flow of goods and services, along with ownership title, from producer to consumer or business user. They distribute Maggi by using the indirect marketing channel. Indirect channel is a channel that one or more intermediary levels, such as retailers. Maggi sale their product thought many different marketing flows, such as physical goods flow, information flow, payment flow, promotion flow and tittle flow. The distributors focused on traditional trade deal with the wholesaler for reaching areas with spares demand and the retailers in area of high demand. They use the wholesaler channel to transfer the products from the manufacturing to the wholesalers, then the wholesalers distribute the product to smaller stockiest and the retailers such as the mini-market or supermarket, and finally to the final customer.
Retailing
Retailing that is includes all the activities involved in selling products or services directly to final customers for their personal, or non- business use. There are many 6 different type of retailer, and for our research, convenience stores is the one type of retailers of Maggi. It was carry a limited line of high- turnover convenience goods. Maggie is as the convenience goods so these are sold at the points where a consumer can easily buy them such as at 7-eleven or 24 hours mini-markets. Besides that, supermarket also is the type retailer of Maggi. There sale in low price and