The Influence Of Implicit Priming

The current paper explores the concept of priming and the impact it can have socially on how girls view themselves based on their surroundings. Priming is defined as the exposure to socially relevant stimuli, such as mindset or cognitive style, and the influence it can have on the way of thinking or mental procedure. In implicit priming, the influence can occur outside of people’s awareness/intention (Mussweiler & Strack, 1999). It is important to complete implicit priming because it limits the bias, such as stereotypes, that may occur when participants know they are participating in an experiment that will change their behaviors leading to a change in the effects. The studies are measuring participant’s everyday behavior and attitudes and so, the behaviors of the participants should be altered based on the priming, not bias and thoughts that may occur when explicitly changing behavior.
In this experiment, I will be trying to change the attitude on beauty and the idea that makeup is needed in order to provide self-confidence and beauty in girls. The construct I will be activating is self-esteem with the use of implicit priming. First, I will be discussing previous research completed on priming. Then, I will be discussing an experiment that can be conducted to test the hypothesis as well as the expected results of the experiment. Then, I will be discussing the significance of the