Becoming the band of the decade or the trendsetter of the music industry was a goal that was not always reached in the lifespan of an artist or songwriter, however MTV (Music Television) created a whole new generation that would change American culture forever in just a day. The debut of the first ever music video, ironically titled “Video Killed the Radio Star”, only vaguely foreshadowed the volume of impact that this TV show would have on the world. “It turns out, video now makes the radio star.” With 24 hours of straight music aired worldwide every day, MTV became a medium to revive old stars and make overnight sensations.…
Video killed the radio star was only a handful VHS videos able to be played on this new 24 hours a day music video channel. Kids were able to see the band members almost feeling like they were face to face to band. Watching fingers slide up and down a guitar, swinging in the smoke covered stage. Hips of the band members shaking back and forth.Kids now were able to sing and dance right along with the band they loved. Video jockeys (VJ) where over night stars, talking about the video coming up. VHS recording of the song would play for several minutes. With very limited vhs’s to play this newly ashised teen ager would be singing the same song over and over again. In between videos the screen would go black. This is so someone would change out the VHS to start a new one. In just a few months the music industry found out what a magnetic pull MTV would have on the teenage life.…
Cable was born including MTV impact music and young people. Rock, Pop, new wave, punk, especially rap or hip pop very popular. Rap was new during the late 80’s and 90’s. One of the Top artist was Madonna she was a rock superstar. Also, Cd’s was launch and became hit seller for music industry. It brought all types of music in various formant.…
Music in America has changed and grown over the years to accommodate a changing culture. Not only does music provide an emotional outlet for the musician but also for their audience. It gives the listener a creative outlet in the form of dance as well as bringing like-minded people together. With the emergence of film, however, Americans had an exciting new form of visual entertainment. “Because they showed silent films that transcended language barriers, nickelodeons flourished during the great European immigration at the turn of the twentieth century” (Campbell, Martin & Fabos, 2012, p. 192). Film provided (and continues to provide) an “anything is possible” attitude. Walt Disney once said, “If you can dream it, you can do it” and that idea pushes people to think about what else might be out there. It has made society want to learn more, do more, and be more. Television changed everything, in that Americans did not have to leave their homes to have access to visual media. Whereas film showed fantasy and fictional events, television provided a window into real life with local, national, and eventually global news. Families gathered around their televisions at night, just as they used to do with radio. “It was the TV that exposed us to Civil Rights violations in the South, to the shared pain and healing rituals after the Kennedy and King assassinations in the 1960s, and to the political turmoil of Watergate in the 1970s” (Campbell, Martin & Fabos,…
Have you ever wondered about MTV and how it became as big as it is today? The reason for this is that it has been around a while and your parents may have even watched it when they were younger. So, they have a little experience in how to draw young teens to watch their programs. MTV got its big start and revolutionized television as modern viewers know it today.…
In dealing with strategic management it is the process that analyze any existing situation and strategic management process is a process that implies interrelated and sequential activities in which it may lead to some type of result such as; strategy implementation, situation analysis, strategy evaluation, and strategy formulation. What this is basically telling us that any organization can set their strategies and getting it done. In the MTV’s New Reality Case #3 show how they use both strategic management and strategic management process by creating and starting a the MTV channel in 1981 targeted teens and young adults, then then in 1992 they created the TV show The Real World about seven strangers living together and was filmed on a daily basis. The show and channel did so well that it had massive audience which was over 2.1 million subscribers. When the audience increased the process allowed them to grow which lead them owning numerous amount of MTV TV channels and show as well in which lead them to go digital and global in the US and 160 countries around the world.…
MTV, or music television allowed viewers to “see” their music before hearing it. This channel brought music videos into the realm of the music industry. Early music videos were plain and most made no sense at all. Though early MTV music videos were not the best, they have had a lasting impact on the music industry.…
1. Discuss how diversifying MTV into international markets could have affected MTV’s original American audience.…
Originally MTV concentrated on rock music and played classical artists such as the ‘Police’. The television channel helped Black emerging artists such as ‘Michael Jackson’ to establish them within the music industry. As MTV increased in popularity, MTV started airing non-video programmes aimed at teenagers and young adults. These programmes consisted of reality TV series such as ‘My Super Sweet 16’ and animated series containing shows like ‘Celebrity Death-match’, as well as documentaries, game shows and public service campaigns. MTV derived a show; ‘MTV Music Awards’ as an alternative to the existing show, ‘The Grammys’ in order to provide for their target market. MTV also broadcast live performances from global gigs making it a popular channel amongst acoustic performers. MTV earned their creditability when they were established through launching new artists. The internet gave rise to a convenient means of accessing music videos and therefore MTV could no longer centre themselves on music videos and consequently needed to change their content. If MTV only played music videos presently, they would be able to play only commercial music as their audience’s tastes shape MTV’s programming. This would become boring and lead to repetition which would disinterest MTV audiences, losing a great number of their target audience. (MTV,…
Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for being trendsetters in popular culture. Its first-mover advantage in the industry also played a huge role in establishing and maintaining a connection with the youth audience. This dominance over the young adult population has led cable networks and advertisers to have a high demand for advertising on MTV, which is another one of their strengths. Advertisers are eager to gain advertising slots during MTV’s most sought after programs such as the MTV music awards. Many companies, such as Burger King and Foot Locker, have sponsored MTV so that they can reach out to young adults across the country. Because MTV lead to the success of many artists, many of them hope to be affiliated with MTV so that they will continue to be relevant in today’s pop culture. This is another strength for MTV because it’s alliance with so many celebrities is another factor of why they have such a strong following in the young adult market. MTV has been successful in its expansion into the global market because it localizes itself to fit the interests of its audience. Its mergers with companies such as the Philippines’ National Broadcasting Company has also made them more relevant to the local culture. MTV has become a global brand through its expansion to China, Europe, India, and other places around the world. MTV’s support for political and social causes, such as the 2004 presidential elections or relief for Hurricane Katrina, has made it more even more relevant to viewers across the country. This…
The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging. The brand associations are strong since they are attached to a certain target-group (youths) that is very desirable to reach for many advertisers. The adolescence and early adulthood that MTV reaches are important for establishing enduring preferences for a specific type of brand that might follow a person throughout his life. Viewed as very “hip and now” many teens look to the channel to see what is popular and what the up and coming trends of today are. MTV has very strong brand attributes, with its viewers and even with people that do not view the channel as one they would frequently watch, therefore giving the brand strong brand associations. MTV has core values of staying on top of music and cultural trends, as a result ensuring their continued growth of their audience; MTV needs to stay relevant to stay on top.…
The current strategy for MTV is to tap into markets both India and China as well as increase its online presence. The mission of the strategy is to disseminate MTV’s brand name, generate revenue, research tool for clan data as well to deliver its programming in future. With this…
| Hi! It’s me, Tokimitsu. Nice to meet you again in “MTV Thirty Show”. Well in this special celebration of MTV’s thirty birthday, we will meet our hidden heroes. Let’s see…Viacom Media Networks (known as MTV Networks until 2011), is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States, and also MTV Asia where I am standing here. Along its development process, MTV Networks has become the symbol of globalization and is it a secret why it has achieved these honor?No longer, today we invite here the two guest speakers. Are you ready? (Tokimitsu point to the screen)“MTV Thirty show” (Music on)…
“As a brand, MTV has moved beyond durable, managing to reinvent itself continuously and in doing so presenting a fast moving target that has left many would-be rivals in the wake.” (Coulter, 2013)…
Music Television and its influences on consumer culture, and the transmission of consumption messages. Advances in Consumer Research. Vol. 18, 111-114. available at:http://www.acrwebsite.org/volumes/display.asp?id=7147 access: 17/04/12…