The Influence Of News On Media Outlets In The 1970's

The audience of the 21st century has gone through drastic changes compared to those of the 1970’s.The audiences of the 1970’s had very limited access for news on media outlets which limited to the major channels on television, radio and newspapers. This limited access made it easier for the media outlets to reach many more people of all ages and social classes to recent events through the public airwaves(Patterson,p.260). This limited access to news media outlets made it much easier for politicians to reach people with one general statement. However, the major media outlets of yesterday have lost much of the influence they once enjoyed, because of the reduced audience that they now reach(Patterson,p.260). In the busy world we live in today we have multiple media outlets that constantly bombard the airwaves with information about social events or events occurring in our neighborhoods, state and from around the world. These additional outlets can be found on cable,satellite and internet twenty-hours a day,seven days a week and three hundred sixty-five days a year. This access has allowed many to avoid the major television networks news cast and the audience an ability to find a news source that they agree with politically. Unfortunately even with all the
The days of reporters delivering unbiased reports or treating people in a unbiased manner has faded away. Many presenters in the world of media try and act unbiased but there undertones used in the method of reporting that indicate the reporters true feelings on the matter being discussed. So can the media of today be unbiased? My answer to that is No, because, professional journalism and factual reporting has rapidly declined with the birth of so many other media outlets and rating for any chosen branch of media becoming so important to corporate executives throughout the country and