Professor C Randall
English 1020-3rd period
11 February 2015
The inspiring story of Jacqueline Saburido Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present this message with startlingly graphic images of people who are faced with these dilemmas.
A major portion of the advertisement shows an image of how Jacqueline looks now—after the accident—. The smaller image gives a comparison with the main image showing how she looked before the accident. The advertisement includes words as well as images. The words at the top of the advertisement suggest that not everyone dies from these accidents. Some people have to live with the consequences of someone else’s actions for the rest of their life. The words at the bottom of the advertisement explain how Jacqueline’s life was changed forever. The advertisement is extremely effective because it gets the point across by appealing to pathos, or the emotional side of the audience.
Geistman 2
The advertisement does not focus on the drunk driver who hit the car Jacqueline was in or on the four other friends of Jacqueline who were critically injured or killed in the accident as well. The author’s main focus was on Jacqueline and her story. Some people seem to overlook the ones who survive fatal drunk driving accidents. The ones killed are not the only ones to suffer from detrimental injuries. While it is incredibly sad to hear of someone dying in a car
Cited: "Faces of Drunk Driving." Faces of Drunk Driving. N.p., n.d. Web. 08 Feb. 2015.