The Internal Reasons for Nokia's Failure
南 京 工 程 学 院
毕 业 论 文
作 者： 陈婷婷 学 号： 204080103 系 部： 外语系 专 业： 英语（经贸英语方向） 题 目： 手机巨人的倒下—诺基亚失败的内部原因 The Collapse of the Mobile Giant—The Internal Causes of Nokia’s Failure
指导者： 李健 讲师 (姓 名) (专业技术职务)
评阅者： (姓 名) (专业技术职务)
2012 年 5 月 南 京
CONTENTS
CONTENTS 2
摘 要 1
Abstract 2
Chapter 1 Introduction 3
CHapter 2 the Failure of the Innovation 4
2.1 The Effect of Enterprise Inertia 4 2.1.1 The Definition of Enterprise Inertia 4 2.1.2 Nokia’s Enterprise Inertia 5 2.1.2.1 Distribution Channel Crisis 5 2.1.2.2 The Problem in the Product Line 6 2.2 Out-dated Design Concept 6 2.2.1 Definition of Design Concept 6 2.2.2 Nokia’s Design Concept 7 2.3 Innovation Lags 8
Chapter 3 Resistance to Change 10
3.1 Ignorance of Consumer Demand 10 3.1.1 Definition of Consumer Demand 10 3.1.2 The Importance of Consumer Demand 11 3.1.3 Nokia’s Ignorance 12 3.1.3.1 from Meet to Create Consumer Demand 12 3.1.3.2 Upgrade of Consumption 13 3.2 The Problem of Mobile Phone System 14 3.2.1 Present Market Situation 14 3.2.2 Contrast of Symbian and Apple 14 3.3 Modern Bureaucratism in Nokia 16 3.3.1 Hold Back Innovation 16 3.3.2 Wasted Advanced Technology 16
Chapter 4 Old Business Model 17
4.1 Definition of Business Model 17 4.2 Characteristics of Business Model 18 4.2.1 Profitable 18 4.2.2 Sustainable 18 4.2.3 Adoptability 18 4.3 Comparisons of Nokia and Apple in Business Model 18 4.3.1 Collaborative Network 18 4.3.2 Product Innovation 19 4.3.3 Income methods 20 4.3.4
毕 业 论 文
作 者： 陈婷婷 学 号： 204080103 系 部： 外语系 专 业： 英语（经贸英语方向） 题 目： 手机巨人的倒下—诺基亚失败的内部原因 The Collapse of the Mobile Giant—The Internal Causes of Nokia’s Failure
指导者： 李健 讲师 (姓 名) (专业技术职务)
评阅者： (姓 名) (专业技术职务)
2012 年 5 月 南 京
CONTENTS
CONTENTS 2
摘 要 1
Abstract 2
Chapter 1 Introduction 3
CHapter 2 the Failure of the Innovation 4
2.1 The Effect of Enterprise Inertia 4 2.1.1 The Definition of Enterprise Inertia 4 2.1.2 Nokia’s Enterprise Inertia 5 2.1.2.1 Distribution Channel Crisis 5 2.1.2.2 The Problem in the Product Line 6 2.2 Out-dated Design Concept 6 2.2.1 Definition of Design Concept 6 2.2.2 Nokia’s Design Concept 7 2.3 Innovation Lags 8
Chapter 3 Resistance to Change 10
3.1 Ignorance of Consumer Demand 10 3.1.1 Definition of Consumer Demand 10 3.1.2 The Importance of Consumer Demand 11 3.1.3 Nokia’s Ignorance 12 3.1.3.1 from Meet to Create Consumer Demand 12 3.1.3.2 Upgrade of Consumption 13 3.2 The Problem of Mobile Phone System 14 3.2.1 Present Market Situation 14 3.2.2 Contrast of Symbian and Apple 14 3.3 Modern Bureaucratism in Nokia 16 3.3.1 Hold Back Innovation 16 3.3.2 Wasted Advanced Technology 16
Chapter 4 Old Business Model 17
4.1 Definition of Business Model 17 4.2 Characteristics of Business Model 18 4.2.1 Profitable 18 4.2.2 Sustainable 18 4.2.3 Adoptability 18 4.3 Comparisons of Nokia and Apple in Business Model 18 4.3.1 Collaborative Network 18 4.3.2 Product Innovation 19 4.3.3 Income methods 20 4.3.4