INTERNATIONAL MANAGEMENT
Fall Semester
2013 - 2014
Final Report
The Internationalization process of McKinsey & Company
Work performed by:
Pina Bonde 1584
Filipa Pereira - 10548
Marko Štemberger - 1458
Betina Jukic - 1597
Lisbon, 16th November 2013
Nova School of Business and Economics
Table of Contents
Executive Summary...................................................................................................................................... 3
Introduction .................................................................................................................................................. 4
Definition of the Industry ............................................................................................................................. 5
Characteristics of the Consulting Market ..................................................................................................... 5
McKinsey’s Competitive Advantage............................................................................................................ 6
Factors for Internatinalization ...................................................................................................................... 7
Factors for Location Choice ......................................................................................................................... 8
Mode of Entry Evolution .............................................................................................................................. 9
Factors of success in internationalization process ...................................................................................... 10
Internationalization policies ....................................................................................................................... 11
Redefinition/adaption of the company’s policies