Deteriorated design: early-18th-centurychapbook edition of The Honour of Chivalry, first published in 1598.
Literacy spread among the urban populations of Europe due to a number of factors:[27]Women of wealthier households had learned to read in the 14th and 15th centuries and had become customers of religious devotion. The Protestant Reformation enkindled propaganda and press wars that lasted into the 18th century. Broadsheets and newspapers became the new media of public information. The early modern customers would not necessarily be able to write, yet even writing skills spread among apprentices and women of the middle classes. Business owners were forced to adopt methods of written book-keeping and accounting. The personal letter became a favourite medium of communication among 17th-century men and women as many Dutch period paintings show. The prefaces, the escapist subject matter, and a number of satires on the early consumption of fiction show that cheap histories were especially popular among apprentices and younger urban readers of both sexes.[28] Norris' and Bettesworth's 1719 edition of The Seven Famous Champions of Christendom – itself a mixture of legend and