The Kowloon Dairy Ltd.

The Kowloon Dairy Ltd. introduction Nowadays,Consumers firms are successfully introduce a new product line to the market,we begins by introducing the milk food to a select group of consumers who hae baby and considered te health products in Hong Kong , One of the most important factors in growing a thriving business is The Kowloon Dairy Ltd ability to continually present their customers with a fresh, diverse product line,this is the chance to introducing the new food product line especially infant milk for children and baby with the brand name''Kowloon Dairy slogan

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Company Background
Kowloon Dairy Limited is one of three dairy producers in Hong Kong. It was established in 1940 by George Ahwee and Rudy Choy and is located in Tuen Mun in the New Territories. Originally suppling milk in Hong Kong, Kowloon Dairy now operates Kowloon Dairy (Guangzhou) Food Products Company Limited and markets products in the southern China region, as well as Fuzhou and Xiamen. http://www.zoominfo.com/#!search/profile/company?companyId=129402046&targetid=profile Selceted target market
We need to consider the most benefit from the
One of the best ways to identify your target market is to look at your existing customer base. Who are the consumer,

Four ways to identify target markets
Geographics:Hong Kong,
Demographics:Safety and health is the first priority.
Above the ages of 3-12. People who have their baby and children and concern the,Female, health.
Psychographics:People who concern health ,accepting and using innovative ideas and products.
Behaviors:who are willing expend the money on health product, look to the Internet to acquire this information including our promotion,They are leaders in product selection and respond to the opinions of the “industry experts” when making purchase decisions.

Market need
Kowloon Dairy has always been providing its customers a wide variety of