The Lincoln Black Label

In the magazine, GQ, centered around diverse, beautiful men. Its undeniable the many ads inside encouraging people to buy things like perfume, clothes, shoes, jewelry, etc. that targets the average men to become the “GQ”, strong, desired man. Some argue that GQ magazine is intended for men and women because of the different advertisements. The one that stands out the greatest is the ad for Lincoln Black Label “The Muse”. This ad was made to seduce the middle class with the help of star power. This ad was mainly aimed at middle class citizens with the promise of making them feel powerful like a lion, leaving that, feeling in charge of empire sensation. The Lincoln Black Label “the muse” advertisement was not successful because of the emotion
There are three people in the ad; the oldest and youngest brother and older brother wife of the Lyon family. From the moment, Empire first appeared across our TV screen we were hooked by the wardrobe, the big parties, the music and of course the celebrity appearances. We wanted that lifestyle so bad some people even started to dress just like the popular character cookie or talk like luscious, well, Lincoln Black Label took all of this into consideration knowing how gullible we are. This ad is a bandwagon off the show because of its main representation of the cast mates hoping people will see them with the car and later wanting it too. The evidence that shows how this ad is all about popularity is the title saying “Owning the Empire” this once again shows how the Lincoln car ad is trying to make a connection between, the feeling after buying the car. Above the Empire cast member’s heads there are bold words almost like a title or main characteristic about them below that is a mini paragraph elaborating and using a play on words to illustrate the link to the car with the actors. For example, Hakeem paragraph states “Driven to succeed, Hakeem has a sharp tongue…undoubtedly fuel his boundless ambition”. This expresses the human like characteristics given to the car by using a play on words to mimic what the car is able to do. Although, the ad is not success because of its primary focus on the Empire cast it does show how working hard and having a boss-like mentality can lead to succeeding just like the actors portray in the image and because of that it can be a form of encouragement. Therefore, the entire ad expresses how we could all be just like the Lyon family if we purchase this car that soon we will lead to feeling powerful, in charge and