Prof. dr. Niels Noorderhaven Lecture 1
Agenda
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1. 2. 3.
Introduction and organizational matters Does “international” still matter? Conceptual foundations of international business strategy (1)
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Case: Honda in the USA Literature: Textbook chapter 1 (pp 13-33 + 59-62)
Team
Lectures
Niels Noorderhaven
Cases
Fons Naus
Ana Aranda Gutierrez
Zhengyu Li
Teaching strategy
• Complementarity of lectures – readings • Individual case participation • Each lecture, one or several cases from the book will be expanded to put the theory into practice • Importance of research articles
Grading
• 70% MC exam – See Study manual for correction formula • Exam dates December 13, 2012 and April 12, 2013 • 30% 2 Interactive lectures – individual participation • Interactive lectures grades of 2010 and 2011 can be transferred
Book
• http://www.cambridge.org/features/management/verbeke/
Does “international” still matter?
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Transportation & communication costs fall
17 September 2012
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Tariffs fall, anti-dumping measures rise anti-
17 September 2012
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Globalization Theory:
• Linguistic, trade and cultural barriers become less important • ‘Stateless’ MNCs • Within MNCs worldwide diffusion of technologies, knowledge and information Convergence of world economies
17 September 2012
10
Why is nationality important to people?
• Individual identity and social identity • Three processes of social identity formation:
• social categorization • social comparison • social identification
• (Self-)categorization: what is the salient category?
17 September 2012
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Why is nationality important to people?
• Positive stereotyping of “in-group”, negative stereotyping of “out-group” • Nationality differences are particularly salient when people have no common history • Nationality then becomes a source for one’s own identity and for the ascribed identity of the other
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