Language Center
Independent Study Report
THE MAIN REASON FOR THE SUCCESS OF
CARREFOUR
English for Business 1
Section: 30
Teacher’s Name: Dr. Shaukat Ali
DATE: 16 December 2012
Acknowledgments
We thank all the people who helped us finish this project, starting with Dr. Shaukat Ali and Ms. Annette Herzog for their co-operation. Also, we would like to thank the students who helped us by filling out the questionnaire.
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TABLE OF CONTENTS SUBJECT | PAGE | Acknowledgements | 1 | Table of contents | 2 | Introduction | 3 | Procedure | 4 | Main Body/ Findings | 5 | Conclusion | 10 | Recommendations | 11 | References | 12 | Appendices | 13 |
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Introduction In this project we have distributed the questionnaire and after the results have appeared we summarized them and we wrote this report in order to explain the findings. We play the role of researchers for Carrefour and our teacher asked us to find out the reasons behind Carrefour’s success in customer services. This project should be submitted on 16 December 2012.
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Procedure
At the beginning we searched for some information relevant to the company. Then we wrote the questionnaire and distributed it among 10 students on Tuesday 27 November 2012. The questionnaire was about: * Where people usually shop. * The reasons of Carrefour’s success in serving the customer. * The improvements that Carrefour made. * The kind of impression that people have towards Carrefour.
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Main Body
Carrefour is one of the largest retail companies in the world. It was established by three businessmen. It is found in thirty countries around the world in all of Asia, Europe and Latin America. It offers a lot of products in different areas such as: foods, household items, games, clothes and so on. Its income is growing quickly due to the turnout of customers.
Findings
Where are you shopping usually?