The Manginasal
“Marketing Framework of Mang Inasal Food Corporation: Basis for Proposed Filipino Themed Food Business Program”
A Research paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina
In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration of Marketing Management
BY: Rio Joyce F. Albitos John R. Borlado Francis Gio B. Dionisio Jessane Joy M. Ruegas Marc Davis R. San Gaspar Kaye Marie R. Villanueva INTRODUCTION
Food is one of the basic weaknesses of Filipino people. They keep looking for a food or meal which will continuously satisfy their needs. But a good customer has a feature of infinitely needs. So they keep looking for a unique offer from different Restaurants.
Restaurant is an establishment which prepares and serves food and drink to customer in return for money. They are generally classified into Upscale, Mid Scale and the Quick Service also known as Fast-Food Restaurant. Upscale are restaurant which offer high quality cuisine at a high end price. They also offer full service and have a high quality of ambiance while Mid Scale offers full service, buffets or limited service but in a more affordable price.
Quick Service known as Fast-Food Restaurant is the term given to a food that can be prepared and served very quickly. In a Food Industry it is a specific type of Restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared
A Research paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina
In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration of Marketing Management
BY: Rio Joyce F. Albitos John R. Borlado Francis Gio B. Dionisio Jessane Joy M. Ruegas Marc Davis R. San Gaspar Kaye Marie R. Villanueva INTRODUCTION
Food is one of the basic weaknesses of Filipino people. They keep looking for a food or meal which will continuously satisfy their needs. But a good customer has a feature of infinitely needs. So they keep looking for a unique offer from different Restaurants.
Restaurant is an establishment which prepares and serves food and drink to customer in return for money. They are generally classified into Upscale, Mid Scale and the Quick Service also known as Fast-Food Restaurant. Upscale are restaurant which offer high quality cuisine at a high end price. They also offer full service and have a high quality of ambiance while Mid Scale offers full service, buffets or limited service but in a more affordable price.
Quick Service known as Fast-Food Restaurant is the term given to a food that can be prepared and served very quickly. In a Food Industry it is a specific type of Restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot; is finished and packaged to order; and is usually available ready to take away, though seating may be provided. Fast food restaurants are usually part of a restaurant chain or franchise operation, which provisions standardized ingredients and/or partially prepared