The Marketing Environment Of United Airlines
a- Define Marketing environment.
The marketing environment represent a complex array of threats opportunities for the organization, and can sometimes seem difficult to categories. Generally speaking the marketing environment can be divided into two areas: the external environment and the internal environment.
The external environment is concerned with everything that happens outside the organization,
And the internal environment is concerned with those marketing factors that happen within the organization. Often organization concentrate for more attention on the external environment than on the internal environment, but both are of great importance.
There are two basic approaches to dealing with environmental forces: reactive and proactive. …show more content…
Therefore, different cultures effect on the United Airlines. Some people do not want to travel and some of them doesn’t have a hobby around the world or travel to tourist countries.
Cultural changes over the same period include a major change in eating habits
Due to an increase in tourism and world travel, and greater globalization of food
Markets. (2)
Some people also drink alcohol, so some of the airlines provide them it. But some countries are forbidden to drink alcohol, so United Airlines must take into consideration the different cultures.
Economic factors deal with the management of demand
In the economy; the main mechanisms governments use for this are interest rate
Controls, taxation policy and government expenditure. If the government
Increases expenditure (or reduces taxation), there will be more money in the
Economy and demand will rise; if taxation is increased (or expenditure cut), there
Will be less money for consumers to spend, so demand will shrink. Rises in interest
Rates tend to reduce demand, economic factors are to do with the way people spend their incomes.
If the rate of income rises, prices will rise in various service …show more content…
Question 2: a- Define Market Segmentation, Market Segment, Targeting and positioning.
Market Segmentation:
Are a group of customers in markets with some heterogeneity in smaller, more similar or homogeneous sectors. Identify target customer groups that are grouping customers into groups with similar requirements and distinct purchases. (3)
Market Segment:
Known as a group of individuals, a group of organizations share one or more similar features that make them have relatively similar product needs and distinctive purchases.
Targeting:
She is interested in choosing which slice to aim for. The division is basically about the market division, targeting is about the practical of doing business within the market. The two are clearly closely linked, as fragmentation will usually provide information on sectors that are likely to prove to be more profitable, or help the company achieve its strategic goal in other
The marketing environment represent a complex array of threats opportunities for the organization, and can sometimes seem difficult to categories. Generally speaking the marketing environment can be divided into two areas: the external environment and the internal environment.
The external environment is concerned with everything that happens outside the organization,
And the internal environment is concerned with those marketing factors that happen within the organization. Often organization concentrate for more attention on the external environment than on the internal environment, but both are of great importance.
There are two basic approaches to dealing with environmental forces: reactive and proactive. …show more content…
Therefore, different cultures effect on the United Airlines. Some people do not want to travel and some of them doesn’t have a hobby around the world or travel to tourist countries.
Cultural changes over the same period include a major change in eating habits
Due to an increase in tourism and world travel, and greater globalization of food
Markets. (2)
Some people also drink alcohol, so some of the airlines provide them it. But some countries are forbidden to drink alcohol, so United Airlines must take into consideration the different cultures.
Economic factors deal with the management of demand
In the economy; the main mechanisms governments use for this are interest rate
Controls, taxation policy and government expenditure. If the government
Increases expenditure (or reduces taxation), there will be more money in the
Economy and demand will rise; if taxation is increased (or expenditure cut), there
Will be less money for consumers to spend, so demand will shrink. Rises in interest
Rates tend to reduce demand, economic factors are to do with the way people spend their incomes.
If the rate of income rises, prices will rise in various service …show more content…
Question 2: a- Define Market Segmentation, Market Segment, Targeting and positioning.
Market Segmentation:
Are a group of customers in markets with some heterogeneity in smaller, more similar or homogeneous sectors. Identify target customer groups that are grouping customers into groups with similar requirements and distinct purchases. (3)
Market Segment:
Known as a group of individuals, a group of organizations share one or more similar features that make them have relatively similar product needs and distinctive purchases.
Targeting:
She is interested in choosing which slice to aim for. The division is basically about the market division, targeting is about the practical of doing business within the market. The two are clearly closely linked, as fragmentation will usually provide information on sectors that are likely to prove to be more profitable, or help the company achieve its strategic goal in other