The Marketing Environment Report
The Marketing Environment:
– Apple’s iPhone 5
Executive Summary
This report will analyse and describe the significant elements in the marketing environment that affect Apple’s iPhone 5 directly and indirectly. This report will outline the importance of these elements in the success of a business and will then conclude whether or not Apple’s iPhone 5 will successfully launch in the UK after looking at evidence from journals, textbooks and webpages.
Contents List:
1. Introduction................................................................ Page 4
2. Method....................................................................... Page 5
3. Analysis and Interpretation:
Macro-environment................................................ Page 6,7
Micro-environment................................................. Page 7,8
Internal environment.............................................. Page 8,9
4. Conclusions................................................................ Page 10
5. Recommendations..................................................... Page 11
6. Appendices................................................................ Page 12
7. References................................................................. Page 13
1. Introduction
The three environments in the marketing environment are the macro-environment, the micro-environment and the internal environment. Each element of the marketing environment has significant relevance in determining how successful a company can be.
Apple is a company that produce products such as mobile phones, laptops and tablets. It is a highly established brand and has been successful with many of their products. This year, 2012, Apple launch their latest smart phone, the iPhone 5. This has the newest and most up-to-date technology that has ever been used on any of their products with the launch of the iOS 6 software. The marketing environment will aid the launch of this product if used effectively.
2. Method
Diagram 1.
– Apple’s iPhone 5
Executive Summary
This report will analyse and describe the significant elements in the marketing environment that affect Apple’s iPhone 5 directly and indirectly. This report will outline the importance of these elements in the success of a business and will then conclude whether or not Apple’s iPhone 5 will successfully launch in the UK after looking at evidence from journals, textbooks and webpages.
Contents List:
1. Introduction................................................................ Page 4
2. Method....................................................................... Page 5
3. Analysis and Interpretation:
Macro-environment................................................ Page 6,7
Micro-environment................................................. Page 7,8
Internal environment.............................................. Page 8,9
4. Conclusions................................................................ Page 10
5. Recommendations..................................................... Page 11
6. Appendices................................................................ Page 12
7. References................................................................. Page 13
1. Introduction
The three environments in the marketing environment are the macro-environment, the micro-environment and the internal environment. Each element of the marketing environment has significant relevance in determining how successful a company can be.
Apple is a company that produce products such as mobile phones, laptops and tablets. It is a highly established brand and has been successful with many of their products. This year, 2012, Apple launch their latest smart phone, the iPhone 5. This has the newest and most up-to-date technology that has ever been used on any of their products with the launch of the iOS 6 software. The marketing environment will aid the launch of this product if used effectively.
2. Method
Diagram 1.
References: Palmer, A. (2000). The Marketing Environment. In: introduction to marketing. United States: Oxford University Press Inc.. 51. Cengage, G. (2006). Macroenvironmental Forces. Available: http://www.enotes.com/macroenvironmental-forces-reference/macroenvironmental-forces Last accessed 29th Oct 2012. Palmer, A. (2000). The Marketing Environment. In: introduction to marketing. United States: Oxford University Press Inc.. 60. Steve M. Chazin. (2007). 5 Secrets of the World 's Best Marketing Machine. Marketing Apple, 3. Last accessed 1st Nov 2012. Avalable: http://www.marketingapple.com/Marketing_Apple_eBook.pdf Competitors: Williams, A. (2012). iPhone 5 vs Samsung Galaxy S3 - Design, Screen and Power. Trusted Reviews. Last accessed 1st Nov 2012. Available: http://www.trustedreviews.com/opinions/iphone-5-vs-samsung-galaxy-s3 INTERNAL: Ogg, E. (2012). Apple’s new mission: retaining happy employees.Gigaom. 1. Last accessed 15th Nov 2012. Available: http://gigaom.com/apple/apples-new-mission-retaining-happy-employees/ APPENDICES: