The Marketing Forum of SIMSR
K J Somaiya Institute of Management Studies & Research, Mumbai
&
The Marketing Forum of SIMSR In Association With
Presents
BRAND-BLITZ 2011
A Social Media Marketing & Strategy Event
Brand Mantra
The Godrej Group was established in 1897 by Mr Ardeshir Godrej who was a visionary and could sense the potential tomorrow’s India would have. Godrej today forms an integral part of every Indians life, one out of three Indians use at least one Godrej Product daily. With a turnover of 1.8 billion, Godrej empire today has manufacturing facilities across 6 countries and has diversified itself immensely over the years and together with 7 major companies it has
successfully made its mark in FMCG, home care and personal care products, retail, chemicals, office
products and real estate to name a few. Godrej & Boyce, Godrej Industries, Godrej Properties, Godrej Consumer Product and Godrej Household Product are a few companies under the Godrej Empire which are making life easier for us by relentlessly pursuing their goals of excellence in various fields. It is due to this that Godrej is today one of the biggest FMCG player in India.
Brand Mantra
Godrej Appliances:
About Godrej & Boyce Mfg Ltd
The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the
refrigerator industry. In the last 1 year, Godrej has introduced more than 100 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens, Washing Machines and Televisions. With new innovative technologies like Silver Shower technology in refrigerators, i-Sense and EM5 in Air conditioners, Game LCD in Televisions, Insta-Cook in Microwave Ovens,
&
The Marketing Forum of SIMSR In Association With
Presents
BRAND-BLITZ 2011
A Social Media Marketing & Strategy Event
Brand Mantra
The Godrej Group was established in 1897 by Mr Ardeshir Godrej who was a visionary and could sense the potential tomorrow’s India would have. Godrej today forms an integral part of every Indians life, one out of three Indians use at least one Godrej Product daily. With a turnover of 1.8 billion, Godrej empire today has manufacturing facilities across 6 countries and has diversified itself immensely over the years and together with 7 major companies it has
successfully made its mark in FMCG, home care and personal care products, retail, chemicals, office
products and real estate to name a few. Godrej & Boyce, Godrej Industries, Godrej Properties, Godrej Consumer Product and Godrej Household Product are a few companies under the Godrej Empire which are making life easier for us by relentlessly pursuing their goals of excellence in various fields. It is due to this that Godrej is today one of the biggest FMCG player in India.
Brand Mantra
Godrej Appliances:
About Godrej & Boyce Mfg Ltd
The Godrej Group is one of the largest players of Home Appliances in India and has always delighted the consumer with relevant technology in a wide range of efficient products. In 1958, Godrej was the First Indian Company to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane Foam (PUF) which became the new benchmark for the
refrigerator industry. In the last 1 year, Godrej has introduced more than 100 new products across various categories- Refrigerators, Air conditioners, Microwave Ovens, Washing Machines and Televisions. With new innovative technologies like Silver Shower technology in refrigerators, i-Sense and EM5 in Air conditioners, Game LCD in Televisions, Insta-Cook in Microwave Ovens,