The Marketing Mix
PT. BERJAYA SALLY CERIA
INTRODUCTORY BUSINESS
CHRISTABEL VANIA MICHAEL
NPM : 1006805510
Table of Contents
Page ...................................................................................................................................... 1
1.1 Sour Sally’s form of business
1.2 Opprotunities in starting this business in Indonesia
1.3 Maintaining good relationship with customers, suppliers and media
Page ....................................................................................................................................... 2
2.1 Business cycle
2.2 Expanding this business overseas
2.3 Responsibilities to customers
Page ..................................................................................................................................... 3
3.1 SWOT analysis
3.2 Things that needs to be maintained after starting this business
Page ..................................................................................................................................... 4
4.1 The marketing concept
4.2 The marketing mix (product)
4.3 The marketing mix (price)
Page ..................................................................................................................................... 5
5.1 The marketing mix (place)
5.2 The marketing mix (promotions)
Page ..................................................................................................................................... 6
6.1 The other promotional technique
6.2 Conclusion
Attachment ........................................................................................................................... i
Attachment ........................................................................................................................... ii
Attachment ........................................................................................................................... iii
PT. Berjaya Sally Ceria Sour
INTRODUCTORY BUSINESS
CHRISTABEL VANIA MICHAEL
NPM : 1006805510
Table of Contents
Page ...................................................................................................................................... 1
1.1 Sour Sally’s form of business
1.2 Opprotunities in starting this business in Indonesia
1.3 Maintaining good relationship with customers, suppliers and media
Page ....................................................................................................................................... 2
2.1 Business cycle
2.2 Expanding this business overseas
2.3 Responsibilities to customers
Page ..................................................................................................................................... 3
3.1 SWOT analysis
3.2 Things that needs to be maintained after starting this business
Page ..................................................................................................................................... 4
4.1 The marketing concept
4.2 The marketing mix (product)
4.3 The marketing mix (price)
Page ..................................................................................................................................... 5
5.1 The marketing mix (place)
5.2 The marketing mix (promotions)
Page ..................................................................................................................................... 6
6.1 The other promotional technique
6.2 Conclusion
Attachment ........................................................................................................................... i
Attachment ........................................................................................................................... ii
Attachment ........................................................................................................................... iii
PT. Berjaya Sally Ceria Sour