The Mass Media and the Political Agenda
Chapter 7 The Mass Media and the Political Agenda
Multiple-Choice Questions
1) High-tech politics refers to
A) a politics in which the behavior of citizens and policymakers is shaped by technology.
B) a proposal for direct democracy through the use of telephone voting.
C) a futuristic society in which politics is controlled by computers, freeing people for more honorable pursuits.
D) the use of cable television to broadcast the workings of the government.
E) the ability of government to observe the behavior of citizens through electronic means.
Answer: A
Page Ref: 212
Edition: National
2) A media event is
A) a news event deemed of such importance to break into regular programming on television and radio.
B) a gathering of people working in the media industry, often an awards ceremony.
C) some newsworthy occurrence covered by reporters of the various media.
D) staged primarily for the purpose of being covered by the press.
E) a setup by the media to ambush or embarrass a prominent person.
Answer: D
Page Ref: 212
Edition: National
3) A ________ is staged by a campaign primarily for the purpose of being covered on television and in the press.
A) media event
B) TV commercial
C) political incident
D) ʺGet Out the Voteʺ effort
E) political play
Answer: A
Page Ref: 212
Edition: National
2784) Media events are
A) spontaneous occurrences such as train wrecks or assassinations that we normally think of as news.
B) monopolized by political elites.
C) purposely staged events held in front of the media.
D) spontaneous events used to enhance image.
E) ineffective when used by political radicals.
Answer: C
Page Ref: 212
Edition: National
5) Purposely staged activities held in front of the media are called
A) trial balloons.
B) media events.
C) political dramas.
D) press conferences.
E) news.
Answer: B
Page Ref: 212
Edition: National
6) Approximately ________ of presidential campaign spending is for TV ads.
A) 40 percent
B) 20
Multiple-Choice Questions
1) High-tech politics refers to
A) a politics in which the behavior of citizens and policymakers is shaped by technology.
B) a proposal for direct democracy through the use of telephone voting.
C) a futuristic society in which politics is controlled by computers, freeing people for more honorable pursuits.
D) the use of cable television to broadcast the workings of the government.
E) the ability of government to observe the behavior of citizens through electronic means.
Answer: A
Page Ref: 212
Edition: National
2) A media event is
A) a news event deemed of such importance to break into regular programming on television and radio.
B) a gathering of people working in the media industry, often an awards ceremony.
C) some newsworthy occurrence covered by reporters of the various media.
D) staged primarily for the purpose of being covered by the press.
E) a setup by the media to ambush or embarrass a prominent person.
Answer: D
Page Ref: 212
Edition: National
3) A ________ is staged by a campaign primarily for the purpose of being covered on television and in the press.
A) media event
B) TV commercial
C) political incident
D) ʺGet Out the Voteʺ effort
E) political play
Answer: A
Page Ref: 212
Edition: National
2784) Media events are
A) spontaneous occurrences such as train wrecks or assassinations that we normally think of as news.
B) monopolized by political elites.
C) purposely staged events held in front of the media.
D) spontaneous events used to enhance image.
E) ineffective when used by political radicals.
Answer: C
Page Ref: 212
Edition: National
5) Purposely staged activities held in front of the media are called
A) trial balloons.
B) media events.
C) political dramas.
D) press conferences.
E) news.
Answer: B
Page Ref: 212
Edition: National
6) Approximately ________ of presidential campaign spending is for TV ads.
A) 40 percent
B) 20