There are many influences on children in the modern world that can affect their development: from their physical growth and development of language, to their emotional wellbeing and social abilities. Changes in the world around us can influence our children substantially on a daily basis and could lead to long term issues. In this assignment I will be focusing on the effect of media on children and changes in play.
The Media
There are many forms of media available to children today and many ways in which they are able to access these sources. Children come into contact with computers, phones, games consoles and the internet regularly with many beneficial outcomes. Children have access to a world of knowledge and information, educational games and ability to contact friends through social media which can all contribute to a healthy development, however, many children are able to gain access to material that is not age appropriate. Although the internet accommodates many interesting and educational sites and connects families and friends, it also contains adult content which could have harmful effects on a child. This also crosses over into magazines and music videos where sexualised images are often shown. Advertising is another area of media which can be used in a positive way, for example, promoting healthy eating or keeping active, but is often used in a negative way with children being bombarded by images of products and being pressured to buy the latest items available. Most adults are aware of the concept of advertising and the many tricks of the trade, however, children are less knowledgeable on this subject and therefore are highly susceptible to advertising, a fact which many companies exploit.
The average child in the UK spends five to six hours on screen-based entertainment each day. Writer and consultant on child development and education, Sue Palmer, feels that this time has replaced the time that