In the paper, Miner describes the Nacirema, a little-known tribe living in North America. The way in which he writes about the curious practices that this group performs distances readers from the fact that the North American group described actually corresponds to modern-day Americans of the mid-1950s. The article sometimes serves as a demonstration of a gestalt shift with relation to sociology.
Miner presents the Nacirema as a group living in the territory between the Canadian Cree, the Yaqui and Tarahumare of Mexico, and the Carib and Arawak of the Antilles. The paper describes the typical Western ideal for oral cleanliness, as well as providing an outside view on hospital-care and on psychiatry.
Miner's article became a popular work, reprinted in many introductory anthropology and sociology textbooks. It is also given as an example of process analysis in The Bedford Reader, a literature textbook. The article itself received the most reprint permission requests of any article in American Anthropologist, but has become part of the public domain.
Some of the popular aspects of Nacirema culture include: Medicine men and women (doctors, psychiatrists, and pharmacists), a charm-box (medicine cabinet), the mouth-rite ritual (brushing teeth), and a cultural hero known as Notgnihsaw (Washington spelled backwards).
[edit]The Mysterious Fall of the Nacirema
In 1972 Neil B. Thompson revisited the Nacirema after the fall of their civilization. Thompson's paper, unlike Miner's, primarily offered a social commentary focused on environmental issues. Thompson paid special attention to the Elibomotua Cult and their efforts to modify the environment.
The high esteem of the cult is demonstrated by the