As I have shown a lot of production techniques changed when the studio system was abolished for New Hollywood cinema. No longer were films produced mostly by the studios, the director became in many situations the most important part of the film. Directors choose films and crew then in most cases would go to a studio to seek financial backing for the film. Studios did not make as many films as back in the studio era. New technological advancements led to other factors like special effects being very important in production. Another difference in the two eras was the emergence of different marketing techniques like having merchandise with a movie and huge advertising ploys. I have also detailed what I find to be the biggest factors in what makes new Hollywood cinema new. “The demise of Hollywood as the once great movie centre of the world and glamorous land of American dreams is attributed to the collapse of the studio system” (Konigsberg, 1993,
As I have shown a lot of production techniques changed when the studio system was abolished for New Hollywood cinema. No longer were films produced mostly by the studios, the director became in many situations the most important part of the film. Directors choose films and crew then in most cases would go to a studio to seek financial backing for the film. Studios did not make as many films as back in the studio era. New technological advancements led to other factors like special effects being very important in production. Another difference in the two eras was the emergence of different marketing techniques like having merchandise with a movie and huge advertising ploys. I have also detailed what I find to be the biggest factors in what makes new Hollywood cinema new. “The demise of Hollywood as the once great movie centre of the world and glamorous land of American dreams is attributed to the collapse of the studio system” (Konigsberg, 1993,