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The Nike Case

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The Nike Case
200607-MM-Case-Assignments.doc

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Multinational Management –Case Assignments Case Studies & Case Assignments
General Remarks

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The following questions are to be considered as “guiding questions”. That is, these questions will stimulate discussion within each group. However, groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider reading to support their strategic decision making). Specifically, aim to address the following points: a. Problem statement – What is the strategic/operational problem the company is facing. If there is no problem, why should we bother? b. Alternatives – Develop strategic alternatives, which alternate paths to sustained future success do you see in view of current data? c. Key Issues – Develop key operational issues/arguments which help you to evaluate the alternatives. Use these to make sound decisions as to which alternative you consider to be superior and you suggest pursuing. If possible, evaluate the strategic alternative against conceptual/theoretical considerations (see e.g. further readings on the syllabus). d. Conclusion – What is your decision, which strategic route should the company go? What are the next steps for the managers? After listening to your presentation, what should the managers do the next day, to align their day-to-day activities with the new strategic outlook?

Jollibee Foods Corporation: International Expansion Case Decision Issue

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippinesbased hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee 's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong


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