The Patient Protection and Affordable Care Act
Health Services Strategic Marketing-HAS 505 | The Patient Protection and Affordable Care Act | Dr. Gary A. Morris |
4/24/2011 |
1. Determine how this Federal law will affect market-driven and non-market driven decisions. This federal will affect the marketing aspect of the health care industry regardless if they are driven or not. If the companies are driven and market correctly then they will be able to attract people that are willing to pay for the services they provide. This will cause for private health insurance providers to change the way they provide services. The new marketing strategies will show how they are providing better care for those who have pre-existing conditions. This law will affect how the private health insurance sector markets the different types of services they provide. The companies will have to go back and look at how they are marketing their services to get the clients they want to attract. If they are market driven then they will market things that are more appealing to the clientele they currently serve or want to be serving, this could involve free health screening, more bang for their bucks, and the opportunity to understand all that the company offers to its insured. Some will be more ambitious to provide new marketing ideas to keep current clients and attract new ones while others might hate change and move slower towards new ideas. This will cause them to either loose current clients and not attract new ones. 2. Describe the circumstances at which you would prepare a strategic plan to include this new law in your marketing decisions, knowing this new law may or may not take effect. I would focus more on the issue of providing current policy holders that currently have pre-existing conditions with better options to health care. I would try to incorporate lower premiums or not charge them as much as competing insurance companies do. I would advertise free screening to all my customers and
4/24/2011 |
1. Determine how this Federal law will affect market-driven and non-market driven decisions. This federal will affect the marketing aspect of the health care industry regardless if they are driven or not. If the companies are driven and market correctly then they will be able to attract people that are willing to pay for the services they provide. This will cause for private health insurance providers to change the way they provide services. The new marketing strategies will show how they are providing better care for those who have pre-existing conditions. This law will affect how the private health insurance sector markets the different types of services they provide. The companies will have to go back and look at how they are marketing their services to get the clients they want to attract. If they are market driven then they will market things that are more appealing to the clientele they currently serve or want to be serving, this could involve free health screening, more bang for their bucks, and the opportunity to understand all that the company offers to its insured. Some will be more ambitious to provide new marketing ideas to keep current clients and attract new ones while others might hate change and move slower towards new ideas. This will cause them to either loose current clients and not attract new ones. 2. Describe the circumstances at which you would prepare a strategic plan to include this new law in your marketing decisions, knowing this new law may or may not take effect. I would focus more on the issue of providing current policy holders that currently have pre-existing conditions with better options to health care. I would try to incorporate lower premiums or not charge them as much as competing insurance companies do. I would advertise free screening to all my customers and