The People’s Perception on the Price of Selecta Magnum Ice Cream in the Philippines: an Analysis
THE PEOPLE’S PERCEPTION ON THE PRICE OF
SELECTA MAGNUM ICE CREAM IN THE PHILIPPINES: AN ANALYSIS
A Thesis
Presented to
The Faculty of Cosmopoint International Institute of Technology
Quezon City, Philippines
In Partial Fulfillment
Of the Requirements in
English 310
By:
SEAN GONZALES
MYLES CAPAREDA
VANZ LAVADO
April 16, 2012
ACKNOWLEDGEMENT
The authors sincerely extend their heartfelt gratitude to the following important persons who, in one way or the other, extended their unselfish help, assistance, inspiring thoughts and solid contributions for the realization of this study. Ms. Angeline Aventino, English Professor and thesis adviser, who helped conceive the main focus and direction of this endeavor; Miss Sheena Villa, UE Marketing student, for working overtime to add substance to this work, especially for solving the statistical problems; Mr. Dong Pascual, Barangay Captain of San Bartolome, Novaliches, Quezon City, for granting permission to the researchers to conduct study and pass questionnaires to his constituents; To all the respondents, for their wholehearted support and cooperation by squeezing this activity into their busy schedules; The members of the Thesis Committee and the panel of Examiners for their suggestions; The Cosmopoint International Institute of Technology family, for the moral support; To our families who are always there for us; Finally, the Lord Almighty, who provided the researchers the much needed strength, wisdom, courage and determination to complete this work.
Sean
Myles ii Vanz
THESIS ABSTRACT The market abounds with assortments of ice cream brands. They come in different brands, tastes, prices, forms or flavors.
This study attempted to analyze the people’s perception on the market price of Selecta Magnum Ice Cream which has suddenly become popular but is also the most expensive to date.
Respondents residing in the barangay of San Bartolome in Novaliches, Quezon City, were
SELECTA MAGNUM ICE CREAM IN THE PHILIPPINES: AN ANALYSIS
A Thesis
Presented to
The Faculty of Cosmopoint International Institute of Technology
Quezon City, Philippines
In Partial Fulfillment
Of the Requirements in
English 310
By:
SEAN GONZALES
MYLES CAPAREDA
VANZ LAVADO
April 16, 2012
ACKNOWLEDGEMENT
The authors sincerely extend their heartfelt gratitude to the following important persons who, in one way or the other, extended their unselfish help, assistance, inspiring thoughts and solid contributions for the realization of this study. Ms. Angeline Aventino, English Professor and thesis adviser, who helped conceive the main focus and direction of this endeavor; Miss Sheena Villa, UE Marketing student, for working overtime to add substance to this work, especially for solving the statistical problems; Mr. Dong Pascual, Barangay Captain of San Bartolome, Novaliches, Quezon City, for granting permission to the researchers to conduct study and pass questionnaires to his constituents; To all the respondents, for their wholehearted support and cooperation by squeezing this activity into their busy schedules; The members of the Thesis Committee and the panel of Examiners for their suggestions; The Cosmopoint International Institute of Technology family, for the moral support; To our families who are always there for us; Finally, the Lord Almighty, who provided the researchers the much needed strength, wisdom, courage and determination to complete this work.
Sean
Myles ii Vanz
THESIS ABSTRACT The market abounds with assortments of ice cream brands. They come in different brands, tastes, prices, forms or flavors.
This study attempted to analyze the people’s perception on the market price of Selecta Magnum Ice Cream which has suddenly become popular but is also the most expensive to date.
Respondents residing in the barangay of San Bartolome in Novaliches, Quezon City, were
Bibliography: The sampling method that was used in the study was random sampling. The data gathering was conducted for two weeks during the month of April, 2012.