The Perception of Hollywood Movie Towards Local Movie

Table of Contents

Table of Contents ii

LIST OF TABLES iv

LIST OF FIGURES v

Chapter 1 1

INTRODUCTION 1

1.1 Background of the study 1 1.2 Background of the Research and Research Question 3 1.3 Research Objectives 4 1.4 Significance and Justification for the Study 4 1.5 Research Scope 5 1.6 Definition of the Key Terms 6 1.7 Organization of Research 8

CHAPTER 2 9

LITERATURE REVIEW 9

2.1 Introduction 9 2.2 Independent Variable 9 2.2.1 The Perception of Students towards Hollywood Movies and Local Movies 9 2.3 Dependent Variables 11 2.3.1 Social Norms 11 2.3.2 Peer Perception 12 2.3.3 Actor’s Performances 12 2.3.4 Storyline 13

CHAPTER 3 15

RESEARCH METHODS 15

3.1 Development of Research Framework and Hypotheses 15 3.1.1 Development of Research Framework 15 3.1.2 Hypotheses Development 16 3.2 Research Design 17 3.3 Research Instrument 17 3.4 Sampling Plan 18 3.5 Data Collection Method 18 3.6 Data Analysis Method 19

CHAPTER 4 20

ANALYSIS 20

4.1 Introduction 20 4.2 Demographic Profile of Respondents 20 4.3 Reliability Analysis 21 4.4 Mean Analysis 23 4.5 Paired Samples T-test 25 4.6 Summary 26

CHAPTER 5 27

CONCLUSION 27

5.1 Introduction 27 5.2 Research Findings 27 5.3 Knowledge Implication 27 5.4 Managerial Implication 28 5.5 Discussion 28 5.6 Limitations of the Study 29 5.7 Recommendations for Future Study 30 5.8 Conclusion 30

References 32

Appendix 34

LIST OF TABLES

Table 1.1: KEY TERMS 7

Table 4.1 :DEMOGRAPHIC PROFILE 20

Table 4.2: INTER-ITEM CONSISTENCY ANALYSIS FOR HOLLYWOOD MOVIES 21

Table 4.3: INTER-ITEM CONSISTENCY ANALYSIS FOR LOCAL MOVIES 22

Table 4.4: MEAN ANALYSIS FOR HOLLYWOOD MOVIES 23

Table 4.5: MEAN ANALYSIS FOR LOCAL MOVIES 24

Table 4.6: PAIRED SAMPLES T-TEST 25

LIST OF FIGURES

Figure

References: 1. Brown, D. (2001). "Film & Pay Television",Management Report. ems. 2. Hoo, W. (2011). Building A New Malaysian National Cinema. Film Funding in the Context of building a natinol Cinema . 3. Hussin, H. (2004). Lembaga Penapisan Malaysia: Sejarah, Peranan, Masalah dan Perlaksanaanny. Bangi,UKM. 4. Isla, V. (2010, October 25). Challenging Grand Narratives on the Nation: ASEAN Independent Filmmakers ' Indirect Participation In Development Discourse. Philipines. 5. Lent, J. (1975). Government Policies Reshape Malaysia 's Diverse Media. Journalism Quarterly , 52(4): 663-669,734. 6. Lyman, R., & Holson, L. M. (2002, November 24). Holidays Turn Hollywood 's Hot Season. New York Times , Section 1,1. 7. Neelamegham, R., & Chintagunta, P. (1999). A Bayesian Model to Forecast New Product Performance in Domestic and International Markets. Marketing Science , 18(2),115-136. 8. Shamsie, J., Martin, X., & Miller, D. (2009). In With The Old, In With The New: Capabilities, Strategies, and Performance Among the Hollywood Studios. Strategic Management Journal , 1440-1452. 9. SPRAU, R., & KEIG, L. (2001). I saw it in the movies: Suggestions for Incorporating Film and Experiential Learning in the college History Survey Course. College Student Journal . 10. The Movies Times. (2003). Retrieved from http://www.the-movie-times.com/thrsdir/ 11