The Perspective View of Pestel Analysis for Mcdonald’s
Word Count: 2126 TABLE OF CONTENT
EXECUTIVE SUMMARY .........………………………………………………………3 1.0 INTRODUCTION 2.1 The History of McDonalds ………………………...…………….……4 2.2 Industry Overview ………………………………………………….....4 2.3 The challenges…………………………………………………...….…5-6
2.0 PESTEL Analysis 3.4 Political ………………………………………………....………...…. 7 3.5 Economical ……………………………………………………….…...7 3.6 Social………………………………………………………….....…….8 3.7 Technological……………………………………………….……..…..8 3.8 Environmental……………………………………………..…….….…9 3.9 Law………………………………………………………..…….…..…9
3.0 Recommendations………………………………………………….…….…..10-11
4.0 Conclusion ……………………………………………………………...……12 5.0 Bibliography ……………………………………………………………..…..13-14
Executive Summary
McDonald’s considered one of the pioneers in the fast food industry, is clearly got many aspects to discuss about which is related to functioning of their business. In this study, PESTEL Analysis was conducted to understand various factors surrounding the environment. The factors are namely Political, Economic, Social, Technology, Environmental and Law. This paper is organized as follows: In the first section, will give an introduction to the History of McDonald’s, Industry Overview and The challenges faced by the industry. In the second section, PESTEL Analysis is used to study some of the various factors that have been happening around McDonald’s. Here we get to see factors faced by the organization on a global basis to have a better insight, and to an extent see how the factors involved with one country may differ with those in other countries. Finally, we see the recommendation that is found based on the analysis and the conclusion gathered. The objective of this paper is to have a detailed study of the various factors affecting McDonald’s, and in what ways the organization can improve to increase their performance with the various environmental factors.
1.0 Introduction
1.1 The
EXECUTIVE SUMMARY .........………………………………………………………3 1.0 INTRODUCTION 2.1 The History of McDonalds ………………………...…………….……4 2.2 Industry Overview ………………………………………………….....4 2.3 The challenges…………………………………………………...….…5-6
2.0 PESTEL Analysis 3.4 Political ………………………………………………....………...…. 7 3.5 Economical ……………………………………………………….…...7 3.6 Social………………………………………………………….....…….8 3.7 Technological……………………………………………….……..…..8 3.8 Environmental……………………………………………..…….….…9 3.9 Law………………………………………………………..…….…..…9
3.0 Recommendations………………………………………………….…….…..10-11
4.0 Conclusion ……………………………………………………………...……12 5.0 Bibliography ……………………………………………………………..…..13-14
Executive Summary
McDonald’s considered one of the pioneers in the fast food industry, is clearly got many aspects to discuss about which is related to functioning of their business. In this study, PESTEL Analysis was conducted to understand various factors surrounding the environment. The factors are namely Political, Economic, Social, Technology, Environmental and Law. This paper is organized as follows: In the first section, will give an introduction to the History of McDonald’s, Industry Overview and The challenges faced by the industry. In the second section, PESTEL Analysis is used to study some of the various factors that have been happening around McDonald’s. Here we get to see factors faced by the organization on a global basis to have a better insight, and to an extent see how the factors involved with one country may differ with those in other countries. Finally, we see the recommendation that is found based on the analysis and the conclusion gathered. The objective of this paper is to have a detailed study of the various factors affecting McDonald’s, and in what ways the organization can improve to increase their performance with the various environmental factors.
1.0 Introduction
1.1 The
Bibliography: McDonald’s, 2010-2012 McDonald’s History, Available from: http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html :[Accessed 16th November, 2012]