The preference of Chinese young consumer for KFC

Demographic profile of respondents

Table 1 Demographic profile of respondents

Sex (n=45)
Age (n=45)
Education (n=45)
Male 51.1%
Female 48.9%
60 years 6.7%
Uneducated 4.4%
Primary, middle, high school graduate 6.7%
Collage graduate 13.3%
University graduate 53.3%
Advanced degree 22.2%
Monthly income (n=45)
Length of Beijing (n=45)
10001 6.7%
>50000 2.2%
10 years 8.9%
>20 years 37.8%
N stand for number

Figure 1. Job of informants

N stand for number

Public opinion about air pollution

Percentage

Thought about air pollution:

Public opinion about air pollution health adverse health effect

Correlations

sex wear mask sex Pearson Correlation
1
.363*

Sig. (2-tailed)

.014

N
45
45 wear mask
Pearson Correlation
.363*
1

Sig. (2-tailed)
.014

N
45
45
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

sex active join protect sex Pearson Correlation
1
-.299*

Sig. (2-tailed)

.046

N
45
45 active join protect
Pearson Correlation
-.299*
1

Sig. (2-tailed)
.046

N
45
45
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

monthly income attention on news monthly income
Pearson Correlation
1
-.335*

Sig. (2-tailed)

.024

N
45
45 attention on news
Pearson Correlation
-.335*
1

Sig. (2-tailed)
.024

N
45
45
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

monthly income thought air oppution monthly income
Pearson Correlation
1
.344*

Sig. (2-tailed)

.021

N
45
45 thought air oppution
Pearson Correlation
.344*
1

Sig. (2-tailed)
.021

N
45
45
*. Correlation is significant at the 0.05 level (2-tailed).

Correlations

education background thought air