The Primary And External Linkage Analysis Of AMD Inc.
Identify the primary/support activities along the Value Chain of your firm which are being utilized in implementation of the Generic Strategy adopted. Undertake an internal and external linkage analysis of the VC. Finally, recommend methods to improve GS implementation and/or VC linkages.
AMD Inc. (www.amd.com) is an US based company founded in the year 1969. It is a global semiconductor company with facilities around the world. AMD designs and integrate technology that powers millions of intelligent devices such as personal computers, game consoles and cloud servers that defines the new era of surround computing. AMD’s main product line includes x86 microprocessors, as standalone or integrated as APU (Accelerated Processing Unit), chipsets, …show more content…
The unique feature sets that the company provide to customers makes it different from its competitors. Through its differentiation strategy it provides the true value of the product to the customers. Even though AMD competitors have increased R&D investment but the product outcome surpasses the quality and features that end customer receives through its vast IP (Intellectual Property) usage. AMD uses product innovation that the end customers value. AMD is at its best when it’s talking bold, calculated risks and aggressively pursuing the leading edge technologies that changes the way world …show more content…
Deep relationship with customers such as OEM (Original Equipment Manufacturers) along with premium pricing
Service Complete stock of replacement parts and better warranty services
Supporting Activities:
Procurement Highest quality of parts procured for replacement and raw materials
R & D Research activities along with university participation, anticipation of inflection points, development of disruptive technology, greater coordination between all R&D departments intra and inter, calculated investment in technologies in the required areas
HRM Quality skillset hiring to build great intellectual property, better compensation programs, best quality learning and development
Infrastructure Greater emphasis on producing quality product parts in-house and use of latest information systems for better coordination for inter and intra activities
As seen above in the table AMD focus is on primary and secondary activities that creates values in the mind of customers by establishing quality, speed, responsiveness and accuracy. More thought on the same are outlined below as
AMD Inc. (www.amd.com) is an US based company founded in the year 1969. It is a global semiconductor company with facilities around the world. AMD designs and integrate technology that powers millions of intelligent devices such as personal computers, game consoles and cloud servers that defines the new era of surround computing. AMD’s main product line includes x86 microprocessors, as standalone or integrated as APU (Accelerated Processing Unit), chipsets, …show more content…
The unique feature sets that the company provide to customers makes it different from its competitors. Through its differentiation strategy it provides the true value of the product to the customers. Even though AMD competitors have increased R&D investment but the product outcome surpasses the quality and features that end customer receives through its vast IP (Intellectual Property) usage. AMD uses product innovation that the end customers value. AMD is at its best when it’s talking bold, calculated risks and aggressively pursuing the leading edge technologies that changes the way world …show more content…
Deep relationship with customers such as OEM (Original Equipment Manufacturers) along with premium pricing
Service Complete stock of replacement parts and better warranty services
Supporting Activities:
Procurement Highest quality of parts procured for replacement and raw materials
R & D Research activities along with university participation, anticipation of inflection points, development of disruptive technology, greater coordination between all R&D departments intra and inter, calculated investment in technologies in the required areas
HRM Quality skillset hiring to build great intellectual property, better compensation programs, best quality learning and development
Infrastructure Greater emphasis on producing quality product parts in-house and use of latest information systems for better coordination for inter and intra activities
As seen above in the table AMD focus is on primary and secondary activities that creates values in the mind of customers by establishing quality, speed, responsiveness and accuracy. More thought on the same are outlined below as