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The Product Life Style
Nintendo History

Nintendo was founded in 1889. It was a poker card workshop. But now it’s Japan's most famous game production company. Its production of electronic games are popular all around the world. Nintendo is the NO.1 of the world's video game companies. With only 850 staffs, Nintendo used to beat such super enterprises as Toyota occasionally, thus becoming Japanese first profit-making company. Nintendo spells “Wii” with two lower-case “I” characters means: To resemble two people standing side by side, representing players gathering together.Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. The Wii is a home video game console released by Nintendo on November 19, 2006.
The Nintendo Wii is the 7th generation video game console of the Nintendo series. It plays Nintendo video games via discs, and detects movement in three dimensions. The Wii is meant to stimulate interactivity and movement among its users, so that they play games and get exercise simultaneously. The primary wireless controller, the Wii remote, is a handheld pointing device which makes the on-screen player mimic the movements of the person possessing the Wii remote.

Nintendo production of electronic games

In 1983:NES
In 1989:Game Boy
In 1990:Super Famicom
In 1996:Nintendo64
In 2001:Game Boy Advance
In 2001:GameCube
In 2004:Nintendo DS
In 2006:Wii
In 2012:Wii U

http://game.people.com.cn/n/2012/1120/c49419-19633647-4.htmlhttp://blog.eio.com/2012/07/21/an-introduction-to-the-nintendo-wii/

1. Was Nintendo just lucky, or does the Wii’s success have strategic merit?

Nintendo's strategy was very clear and clever. It thought that it could not survive in the competition with Microsoft's Xbox and Sony's Play Station 3. So, Nintendo do not try to compete to the competitor rather than it tried to rebuild the gaming system. Without concerning the more

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