ESTABLISHING A BUSINESS
PRINCIPLES OF BUSINESS
SCHOOL BASED ASSESSEMENT
INTRODUCTION
Welcome to the Principles of Business School Based Assessment (SBA)
This will be a very exciting and rewarding experience for you, if you take the time to put your all into this research project. This SBA component of the POB subject is Paper 3 and is 20% of your CSEC CXC grade. It is compulsory, so do not ignore the importance of working hard throughout the school terms.
The Theme of the project is “Establishing A Business”. You are required to prepare a Business Plan focusing on only ONE of the three options:
• PRODUCTION • MARKETING • FINANCE
Each aspect has its own Criteria and Mark Scheme. The final submission will be a formally structured report with a word limit of 1000 to 1200 words and please note that exceeding this word limit attracts a penalty. The project will be marked out of 40.
THE OPTIONS
“What will I choose?”
You have learnt that there are four main functional areas of a business (Production, Marketing, Finance and Personnel). However, the three functional areas of a business that you we will focus on for the SBA are Production, Marketing and Finance. These are very important areas that a business needs to focus on and properly organize if it hopes to be successful. Research carefully before making your choice. For each of the options, pay keen attention to the topics under the criteria and ensure that you apply the relevant and appropriate information for each section.
PRODUCTION OPTION
INTRODUCTION
It cannot be denied that our resources are limited. We have unlimited wants, but limited resources. The resources are the inputs to the production of goods and services and these resources are referred to as the FACTORS OF PRODUCTION. They are: 1. LAND - refers to land and all other natural resources
2. LABOUR - refers to all the various categories of skills and